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FOGS? Friends of Geeks! Let's fact it - most people don't know what RSS is or how to use it. Microsoft is hoping

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to change all that with the built in RSS capability in Internet Explorer 7.

Technology companies are jumping on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he bandwagon stating that this is the beginning of a huge paradigm shift. Here is my favorite quote about paradig

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ms. "Paradigm is a word too often used by those who would like to have a new idea but cannot think of on

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

."

- Mervyn Allister King, then-Deputy Governor, Bank of England

RSS is NOT new. It IS something that the masse

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

don't generally'get'. Did someone take out the first "S" in Really Simple Syndication? Is there a way to explai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n RSS in simple, non-technical terms? Let's talk about Internet Explorer 7 and its built in RSS capability. When

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you load IE7, the RSS toolbar is on by default. It's the second toolbar from the top and is labeled 'Built In RSS

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Client'. Click on the first option, 'Update Channels' and you get a cryptic message, 'No Profiles'.

Undaunted we

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

go on to the next option, 'RSS Channels List'. A click on that opens a window on the bottom of the screen with s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me 'words?' in the window. One of the phrases is 'CNEThttp:/Read. Hmm, is that read as in the present tense or i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

it read as in the past tense. Remembering that we can not cause our computer to explode by pressing keys, we bra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

vely click on it and CNET news comes up in the upper window. PROGRESS!

But how did CNET get in MY list? Did I a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k for it without realizing it? No, Microsoft has pre-loaded some feeds (stuff) so you can get the hang of things.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

But wait - there is no X in the upper right hand corner of the CNET page. How does one get out?

There is no way

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out except to press another option in the RSS menu bar. Let's go to 'Options' and click on the RSS-Channels' tab

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

There you see the list of the channels that Microsoft pre-installed for your reading pleasure. Finally, somethin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

we understand.

Feeling quite brave now we click on the box 'Add Channel'. It asks for the name of the channel a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd the channel URL. We have no clue so we click out of that.3

Our learning adventure is not good so far. Watch

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or the next article which will explain some of the obscure RSS terms and navigating the Built In Rss Client in IE7

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74574/diggit-RSS-It-Isnt-Just-For-Geeks-And-FOGS-Anymore.html">RSS: It Isn't Just For Geeks And FOGS Anymore</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74574/diggit-RSS-It-Isnt-Just-For-Geeks-And-FOGS-Anymore.html]RSS: It Isn't Just For Geeks And FOGS Anymore[/url]

Brown pound is exploding, blanket advertising is on its way out, someone tell the big boys.

Many organizations put months of work into their strategic plan only to have the finished product sit on a shelf and not be used to create focused priorities for action. By making the strategic plan the guiding force for decision-making an organization can bring renewed vitality, direction, and sound resource management to the operation.

The electronic age is here and with it comes one of the most cost effective marketing tools to promote your practice and communicate with your patients e-mail.

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