Digg It - Internet and Businesses Online

How to categorize your content

Now that you have a strategy for your RSS feeds, let's take a look at what content

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you might like to syndicate.

First look at the audiences you want to reach. Start by listing the target audience

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in dif

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

erent groups of RSS feeds that need to be created. For example, there will be one group for media, another for you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

employees, one for the general public, one for your existing customers and so on. You can even go further and div

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ide your master groups into sub-groups, based on their prevailing interests. Here are some examples of how this co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ld be done.

The Media:

1. Company News release, segmented by topic.

2. Breaking news that you'd like to go to a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

restricted audience of preferred journalists and bloggers

3. News and expert commentary about your industry

4. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e latest product news

5. Interviews with corporate officers, developers, analysts and other interesting people th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e media would want to hear from. Do this in both text and pod cast format

6. Case studies

7. Other press mention

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Customer and Prospects

1. Customer service updates

2. New ideas and uses for the product

3. New inventory (ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s, houses, retail)

4. Questions from customers with answers from your in-house experts

5. How-to articles with d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ta that actually helps your readers improve their lives.

6. Peer product reviews

7. Customer product reviews pub

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lished on other websites than your own

8. Whitepapers

9. Case Studies

10. In the News press mentions

Owners an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

investors:

1. Annual reports

2. Internal reports

3. Press mentions about the company

4. Latest comments from

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ustomers

Break your content down only as far as it makes sense. It's all about giving your subscribers a choice -

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

let them subscribe to the content they need and want.

And it all depends on your business. You might find that yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u have only a few audiences and you need to deliver just one or two content types and topics to them. But the bene

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it of RSS feeds is that you can offer the exact content they are looking for in a way that they want it -clean, gu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ranteed delivery of the content they really want to receive.

Next week: Incorporating social media into RSS Feed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74596/diggit-RSS-and-Content-Syndication-Part-Four-Categorizing-Content.html">RSS and Content Syndication Part Four: Categorizing Content</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74596/diggit-RSS-and-Content-Syndication-Part-Four-Categorizing-Content.html]RSS and Content Syndication Part Four: Categorizing Content[/url]

Do you get stressed out at the thought of going to work every morning? Do you constantly find yourself wishing that Monday mornings were Friday evenings? Does the mere thought of interacting with your boss or co-workers leave you feeling wound up, sweaty and emotionally drained?

eBay! I registered my account in 2002 and started selling in August 2006. I was interested - as usual, but couldn't be bothered. I have become an international trader in the space of 6 weeks. Items have gone to the USA, France, Sweden and of course into the UK.

Describes the inside-secrets to niche marketing for your internet business. If you want to make money online, you’ll need to have the right combination of products and services, marketing tools, and systems in place to ensure that people will want to buy what you are selling.

Tags

Links

Digg It - RSS and Content Syndication Part Four: Categorizing Content

Related Articles: