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Digg It - Future-Proof Your Marketing With Online Newsfeeds
64% of business e-mail is never opened. And there’s no way to know how many copies of your e-zine gather dust in busy mailboxes or how many are destroyed by spam filters before they get that chan
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ce.
Marketing messages never reaching their audience should worry any marketer, but life is more worrying if the audience is also getting harder to grow.
Today, everyone is uneasy about privacy
Marketing messages never reaching their audience should worry any marketer, but life is more worrying if the audience is also getting harder to grow.
Today, everyone is uneasy about privacy
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
loss, spyware, spam, identity theft, and unnamed menaces that might have been invented but we just haven’t heard about yet. That can only make people even more reluctant to disclose their name an
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e-mail address to get your e-zine than they might have been in the past.
Taken together, those trends make marketing by e-zine alone more difficult and less effective.
What can you do about it
Taken together, those trends make marketing by e-zine alone more difficult and less effective.
What can you do about it
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
If you look at your e-zine as a product, you can think about diversifying your product range in response to a changing market. Keep publishing your e-zine as standard, but publish a parallel ve
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sion of it as an online newsfeed.
It doesn’t take a great leap of technology, or of know-how, to get a newsfeed off the ground; you can do the job quickly and relatively easily. But, like their
It doesn’t take a great leap of technology, or of know-how, to get a newsfeed off the ground; you can do the job quickly and relatively easily. But, like their
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ffline friends, online businesses can be slow to grasp new opportunities, and for some, it might require a small leap of faith.
Those who have embraced newsfeeds already have an advantage over t
Those who have embraced newsfeeds already have an advantage over t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ose who have not because newsfeeds overcome the inherent risks of ‘e-zine only’ marketing. Because newsfeeds don’t involve e-mail at all, they can’t get stuck in spam filters, and they can’t get
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ost in mailboxes.
They simply make your news available in a form anyone around the world can subscribe to - without telling you about it and without giving you their address. That deprives you o
They simply make your news available in a form anyone around the world can subscribe to - without telling you about it and without giving you their address. That deprives you o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a mailing list opportunity that an e-zine subscription would have provided, but that’s the point – your e-zine subscriptions are dropping off anyway!
New subscribers get to keep their privacy,
New subscribers get to keep their privacy,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd you get them to read your news, whenever you want, for zero cost. Your newsfeed keeps them interested in your website, because your news items link to it, and it also provides a richer reading
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
experience than your e-zine currently does. Everyone wins.
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise h
Subscribers read newsfeeds using a type of web browser--called a newsreader--which frees you to publish material you would otherwise h
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ve to send as e-mail attachments and so make your e-zine more susceptible to filtering by anti-virus systems.
There is nothing an e-zine can do that a newsfeed can’t do better. And there are som
There is nothing an e-zine can do that a newsfeed can’t do better. And there are som
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
things a newsfeed can do that an e-zine can’t do at all. You can include pictures, video, and audio in newsfeeds, making your news as sharp and attractive as your website.
They’re a great way t
They’re a great way t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
showcase products and special offers, and there are no mailing lists to worry about.
Subscriber expectations of an e-zine mean you have to wait until you have enough news to make a reasonably s
Subscriber expectations of an e-zine mean you have to wait until you have enough news to make a reasonably s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
zed edition. Not so with a newsfeed; you can publish news when you have it. Any amount of news, however small, will be automatically collected for subscribers by their newsreader software without
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you having to mail out anything to anyone. Think of it as ‘always on’ publishing.
So how do you get people to subscribe?
At the very least, you can promote your newsfeed in your e-zine and on y
So how do you get people to subscribe?
At the very least, you can promote your newsfeed in your e-zine and on y
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ur website. But there are more than a hundred search engines and directories specializing in newsfeeds, most of which are free to use. By telling them your newsfeed exists, you automatically give
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
it momentum and expose your website to potentially wider audiences.
Newsfeeds help to insure against subscriber drop-off by giving people a more convenient way of getting your news, and they giv
Newsfeeds help to insure against subscriber drop-off by giving people a more convenient way of getting your news, and they giv
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
you a chance to reach wider, or less crowded, markets.
Why get into newsfeeds? You should because you can, because your competition probably has, and because the future is no longer the future
Why get into newsfeeds? You should because you can, because your competition probably has, and because the future is no longer the future
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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