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“Thousands of people were producing new Web sites every day. We were just trying to take all that stuff and organize it to make it useful. ” - David Filo

This quote was made by David Filo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, co-founder of Yahoo! with Jerry Yang. They created Yahoo! as a way to organize data on the Web that they were interested in. As Google created a search engine to organize information, Yahoo!’s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

goal was to setup their business model in a way that was much different. Instead of having to search for information, users would simply navigate from category to category to locate the information t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hey were interested in; a theory that any person could accept, no matter their breadth of knowledge on the Internet.

Over the past several years, Yahoo! has created one of the most popular sites on t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e Internet. So what was it that’s made them so famous? Was it their Yahoo! brand? Was it the way their site is categorically structured? Both of these definitely helped contribute to their succe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ss but what is the main reason why Yahoo! has become so popular? In my opinion it all comes down to content and the amount of information that is on the Yahoo! website. There are literally millions of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

articles, stories, and other information behind that behemoth of a site. Yes, it took nearly 12 years to get where they are today but my point here is that content is a major key to success on the In

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ernet.

The Birth of RSS

RSS, Real Simple Syndication or Rich Site Summary, is an XML-based format (using the Resource Description Framework (RDF) that provides an open method

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of syndicating and aggregating Web content. Using RSS files, you can create a data feed that supplies headlines, links, and article summaries from your website to others. Users can have constantly up

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dated content from websites delivered to them via a news reader (aggregator), a piece of software specifically tailored to receive these types of feeds.

RSS makes it easy to take another site’s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

content and feed it to yours. As an example, let’s say I took Yahoo!’s Sports RSS feed and added it to my site. Every time they posted a new sports article or story it would be updated on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

my site as well, a concept that was a revolutionary breakthrough for the Internet. Now websites can grow their content without having to write all the data on their own. In my opinion, this idea will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

continue to drive the Internet and will thrive for many years to come.

To view Yahoo! News RSS, click here, you’ll see what I’m tal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

king about.

The big consumer benefit to RSS is that consumers opt-in to obtain content of interest, totally controlling the flow of information they receive. The RSS reader acts as an aggregator, all

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

wing users to view and scan multiple content streams in a timely fashion.

So let’s reverse this whole idea now. Let’s say you have a website or blog. Do you provide RSS feeds for the cont

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ent on your site? Can your users simply take the content that is on your site and feed it to theirs? In a few years, most websites and blogs will have RSS integrated with their website. RSS will becom

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e a standard, just as email has become a standard in our lives today. It will be a regular service that is packaged with the development of every website.

The end doesn’t stop here. RSS will be

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

used for all types of syndication and content distribution of the future. Email will eventually use RSS and corporations will use it for various communication channels to notify their clients of upcom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing specials, discounts, product announcements and technical support issues.

I’m excited to see where RSS takes us. Look what email has done for us over the last several years. Email is such an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

important part of all of our lives – we could not live without it. In my opinion, RSS is just as unique. RSS is going to drive the distribution of content for many years to come, if not forever

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74609/diggit-RSS-and-the-Future-of-Content-Distribution.html">RSS and the Future of Content Distribution</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74609/diggit-RSS-and-the-Future-of-Content-Distribution.html]RSS and the Future of Content Distribution[/url]

Operating an Online Think Tank is intriguing and hard work, in fact it might be better for someone like me to join a think tank rather than run one in hindsight. Not long ago a gentleman had contacted us and presented us with a research paper and 30 years of study on Mind Mapping.

Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you a seven of the mistakes that are among the most common that are made.

The trend in downsizing has created a challenge for marketing and communication departments. The need to maintain high quality print and web projects is threatened by the fact that you cannot afford to hire qualified professionals. Maximize you budget by outsourcing to a service that can take your project from concept through completion and distribution. You only pay for the work you need, when you need it.

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