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As with most online marketing strategies there is a link between the various facets of marketing. For example there is a co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mpatibility link between a business blog (b-blog) and a forum board. There is also a link between a b-blog and a Really Sim

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ple Syndication (RSS) feed.

Allow customers to decide what is most important.

By using an RSS feed in conjunction with yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur b-blog you are extending a courtesy to your valued customers. They can choose to be ‘fed’ blog entries that are compatib

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le with their personal interests. Don’t be surprised if they visit at times other than an RSS prompt.

This concept can als

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o be implemented with a content-rich website where new articles are being added on a regular basis. These new articles are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a draw to those who access an RSS feed because it allows a hands-free feed of desired information from sources they trust.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

An RSS feed allows you the opportunity to become a trusted source for information.

Integrated technology in marketing

Onl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ine marketing is the next logical step for brick and mortar stores. Whether you have a store front or find yourself exclusi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vely web-based you can take advantage of available technologies allowing you to maximize the impact you have on prospects a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd existing customers.

The prospect of merging existing technologies into a comprehensive online marketing plan can be a l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ittle disconcerting if you aren’t really sure how these technologies work or how they perform together.

By spending some t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ime in research or by outsourcing some of the design features that allow the integration to take place you are laying the g

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

roundwork that will positively impacting the future productivity of your online business.

Many blogging sites allow the im

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lementation of site RSS at no extra costs to their customers while web browsers like Firefox already have a built in RSS re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ader that allows the end-user easy access the information they are most interested in.

As your website and/or blog grows y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou will find more and more people accessing the RSS feature. This is a great tool that provides a motivated list of contact

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s. Every time you post a new article on your website or post something on your blog the information is quickly directed to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the parties most interested.

RSS simply offers another consumer tool that permits your clients to be in control of the inf

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ormation they receive, your job is to provide quality information and quietly allow it to connect with a receptive audience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74614/diggit-RSS-Integration-Personalized-Online-Marketing.html">RSS Integration: Personalized Online Marketing</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74614/diggit-RSS-Integration-Personalized-Online-Marketing.html]RSS Integration: Personalized Online Marketing[/url]

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