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Digg It - What Does RSS Have To Do To Reach The Tipping Point?
Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only b
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e able to live up to the dreams of its disciples if they start being read by average Joe from the mass market. Some work still ne
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ds to be done if RSS and blogs are to be pushed over the tipping point and become the widely used marketing machine that everybod
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y believes/hopes they will be.
RSS is going to need a charm offensive before people in the street even know what it is, let alon
RSS is going to need a charm offensive before people in the street even know what it is, let alon
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
start using it. You only have to look at the makeup of the top 50 most popular blogs (mainly about gadgets, politics and marketi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g) to know that the mass market have yet to start reading blogs in their great numbers. Or maybe there is just a huge gap for blo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
gs on paying your mortgage and cutting your credit card bills that nobody has spotted?
At a recent ‘Beers and Innovation’ event
At a recent ‘Beers and Innovation’ event
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n London the future of RSS and blogging was discussed and it was universally declared, as per usual, how fantastic they are. The
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
peakers also all agreed that their growth amongst the non-web savvy would continue to stall until RSS becomes more accessible and
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
easier to use. Hopefully, when Internet Explorer 7 launches later this year it will go some way to correcting this problem.
Eve
Eve
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
when the hurdle of accessibility is cleared there are still other problems preventing RSS from becoming a business tool that can
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
be effectively managed.
As any marketer will tell you, “You can’t monetise what you can’t measure,” and this is an issue faced b
As any marketer will tell you, “You can’t monetise what you can’t measure,” and this is an issue faced b
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
y RSS/web feeds. It’s virtually impossible to know exactly how many people are subscribed to your feed, let alone how many are ac
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ually reading your posts.
There are so many different aggregators and methods of capturing RSS content that there is currently n
There are so many different aggregators and methods of capturing RSS content that there is currently n
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
way of compiling all your data into a central reporting function, as with email. This makes it tricky for marketers arguing thei
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r case for the extra funding needed for this radical new marketing tactic. There is simply currently no way of measuring the ROI
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
f blogging in traditional quantifiable terms (other than organic SEO and increased traffic of course).
RSS will soon be far easi
RSS will soon be far easi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r to use, which will help it to start reaching out to the non-web savvy. If you can bookmark a site then you will be able to clic
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
k on a button to save its feed in your browser. But developing a universal standard of tracking your blog’s subscription and read
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rship - with the level of reporting offered by email - might still hold back its tipping point amongst businesses for a while yet
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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