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Maybe you have seen a little orange logo for RSS, Atom, or XML feeds for newsreaders. Don't know what a newsreader is? That's another story! There are different

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

versions of the logo out there, so just do a search on PODCast feeds or check out Apple's iTunes website. You can probably use these PODCast feeds with iTunes an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d your iPod? There's another one especially for PODCasts that is labeled "RSS PODCast". It is "fer sure fer sure" an RSS PODCast feed, but the others may also be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

feeds for audio or video into an iPod? If you "subscribe" to one of these feeds using iTunes, your iPod can be automatically updated through iTunes when

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ever a new "episode" or "program" is available. An "episode" or "program" is a new video or audio file that becomes available

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at whatever period the publisher of the feed decides. So how to you do it you ask?

Well I'm glad you asked! I'm using the Windows version of iTunes, but most of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this should apply regardless of the platform or version. Start iTunes as you usually do. From the menu, click Advanced which will open a drop-d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wn menu showing more options. From this drop-down menu, selected Subscribe to PODCast. A window will open where you can enter a PODCast URL (thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s is like the path you enter in your browser). If you haven't already found one, use the techniques I mentioned in the previous paragraph. Just copy it and paste

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

into the windows. Then click the OK button. Before we continue, note that iTunes has a column labeled Source and one of the ite

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ms under that column is labeled PODCasts. Your view has been changed to this PODcast window showing the new PODCast subscription you ju

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

st entered. And this view is where you can return at any time after you start iTunes to view your subscribed PODCasts, listen to them, or delete them.

After you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

subscription is retrieved it is listed on the PODCast view. In Windows iTunes you can right-click this to display properties and options such as CLEAR
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
strong> which is iTunes for delete. This view also contains icons on the line with the RSS subscription that you can click for information about the PODCast. The
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
first icon is a right-pointing-triangle that when clicked opens up the entire set of programs in the subscription. The example I gave you has a few. Give it a tr
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y. The next icon is a right-pointing-arrow inside a circle that will take you to the subscription website. The little "i" inside a circle when clicked will show
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ou iformation about the subscription or program.

My version of iTunes retrieves the first program that I can play by double-clicking. If I want to play other pr
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ograms I click the GET button to download the program and then double-click to play.

You can control how often iTunes checks for updates to the
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
feed, what to do when new programs or episodes are available, or which programs or episodes to copy to your iPod by clicking on the SETTINGS but
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ton below the PODCast view window. This brings up a windows with a PODCasts tab. Make your desired selections and oh, one more thing ... ENJOY!!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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