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"RSS" stands for "Really Simple Syndication." And that is exactly what it is... a great way for content publishers (including you) t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o distribute your content for free.

Over the last year you can not have escaped those RSS buttons all over the Internet, inviting y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u to sign up for the website owners RSS feed(s)

Apple, Microsoft, CNN, the BBC, even the owner of your local pet shop uses these RS

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

buttons on their website.

With Internet Explorer 7 now containing a built in "RSS reader" complete with a button that turns orange

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

when it detects an RSS feed on a webpage - RSS is big news for Internet Marketing.

Among the popular RSS buttons seen all over the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nternet are the ones with Yahoo and MSN branding on them. Simply click on one of those RSS buttons and if you are registered with ei

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

her My Yahoo! ( http://my.yahoo.com ) or My MSN ( http://my.msn.com ) you can instantly add that website's RSS feed to your account

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

- Nice and simple.

Well the ever growing Microsoft Windows Live "service" is offering the same thing and with millions of Live.com

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ervice users, providing your RSS feed as a simple subscription button is a real no-brainer!

See it in action at:

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ref="http://www.updatexp.com">http://www.updatexp.com

...just click the Windows Live button on the left hand and side and see i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in action. As of writing this article you do NOT even have to have an account with Live.com to see it working.

On clicking the Win

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ows Live RSS button you will see the "UpdateXP.com Newsletter" RSS feed added to the Live.com website.

Simply click on one of the n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ws items "[more]" links and you will see it open up gracefully on the screen - no new window opens.

Now check out the "Send to a fr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

end" option - powerful viral marketing for your website with just one click.

And the code?

Simply right click and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

view my source code remembering modify with your own URL!

(PLEASE download the Windows Live image and upload to your own website t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ough.)

Here is the link:

http://www.updatexp.com/image-files/addtolive.gif

Why should I bother?

As I have alrea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y mentioned RSS is a great free tool for promoting your website, Blog or newsletter.

But Microsoft literally has a market place of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ens of millions of users. Now with every user of Microsoft Windows Live services (that includes: Live Messenger, Live Mail, Live Sea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ch, Live Local etc...) being encouraged to create a free personalized Live.com home page, combined with the massive investment in Li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e.com and the goliath that is the Microsoft marketing machine, this is one free marketing tool your website can not afford to ignore

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74640/diggit-Market-Your-RSS-Feed-With-Microsoft-Windows-Live.html">Market Your RSS Feed With Microsoft Windows Live</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74640/diggit-Market-Your-RSS-Feed-With-Microsoft-Windows-Live.html]Market Your RSS Feed With Microsoft Windows Live[/url]

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