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When I first published my series of 13 articles on RSS feeds, and finally finished them I thought that was it. Enough is enough. RSS is great and can be mastered by the newbie. I did my bit and finished.

Lately, in a few moments of rare freedom, I have bee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n seeing more and more articles (not only in article submission sites) about the great revolution of RSS and how you MUST have RSS in order to succeed in a web business. I am not going to argue, disagree or agree with any of these points or suppositions. Ho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ever, there are some critical issues and really misunderstood conceptions about RSS and its value.

Fallacies:

False - Putting up an RSS feed on Your Web site will gain you more visibility by Search Engines. This is simply no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

correct. First of all most of the websites offer you an RSS feed in Javascript. Search engines DO NOT, I repeat DO NOT read any Javascript. They ignore it. Whatever is fed out in Javascript is just not there to the search engine. Invisible. Nada. So

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you can put up RSS feeds on your web site(s) so your customers/users are given more information and will keep on coming back, but unless you serve that RSS feed in PHP forget the search engine plus.

False - Plug In Advertisements to your RSS fe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d will triple your business. Maybe. On a good, sunny day when the people reading your feed are really in a GREAT mood. Serious RSS users will be looking for CONTENT. After all the whole purpose of the RSS feed is to give out a headline and then g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t the reader to click back to your website perhaps to purchase or see or be interested. But plugging in advertisements (another affiliate marketing approach) is an idea which is GOOD, but do not think it is going to "triple" your business. Google allows plu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g in Google adverts. All these are legitimate. BUT like any affiliate marketing plan, JUST BECAUSE IT IS RSS DOES NOT MEAN IT IS GOING TO BE MAGIC.

False - You MUST have an RSS feed because it will gain you many more hits to your website

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

This one I love. It is the same as saying You MUST have a web site because it will increase your business. Well RSS feeds will increase your business. IF and again I say IF they are picked up and IF they are READ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
>. And just like Web sites and blogs, you are competing against tens of thousands if not millions of RSS feeds. In order for your RSS feed to work in the way you want, people have to first find it, then put it in their aggregator and finally READ it and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hen read it tomorrow as well!

False - RSS feeds are all the rage and therefore the most important tool in your arsenal. Careful on this one - BE REAL CAREFUL. If you study the market, it is the Podcasts and looming Videoca
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ts that are the "rage". A consumer market wants sounds and visuals. Not just text. And yes you can get a picture into an RSS feed. But putting in a song or a video clip is oh so much more attractive. And OH SO MUCH MORE BANDWIDTH ON YOUR SITE. Actually RSS
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
s not a rage anymore. It is just another technology very much like Blogs which has found a niche and become one of the available tools you should use for your promotion. But it is certainly not the ONLY tool, or even the most important tool.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
>False - RSS is simplicity itself. Yes it if for the technologically minded. It is not as easy as Blogging. Getting up maintaining an RSS feed is work. Lots of it. Lots of gritty work. You can purchase automatic parsers, or build one yourself. It is
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
still work. Just take a look on any RSS directory site how many RSS feeds fail to "validate" or how many were updated 5 months ago the last time. Like Blogging the work is in keeping it up.

Now to one other CRITICAL point. Have you noticed how
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
many articles and maybe emails and certainly professional magazines are devoting themselves to getting the message across: "Content is important. But Original Content is critical!" The same holds true for your RSS feed. If you own a newspaper
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
hen original content is not a problem. But if you are showing the same RSS feed that 10,000 others are showing on their web sites for the purpose of increasing your search engine rating..forget it. If you are doing it to provide your customers with a servic
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
, then go for it. That does work as a marketing tool. But do not fool yourself in thinking that content from an RSS feed made available at CNN.com will get you listed on page one of Google or MSN or Yahoo when someone searches for "current news events".

Al
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
in all RSS is great. But like Blogging when it began, so many superlatives are being issued that it is hard not to get carried away. Keep RSS in perspective. If you have a Podcast or Videocast then you are way ahead of the game and that is where you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
should be headed. The best you could do today to beat the market is to combine text and voice with your products and issue it as a Podcast. That will get you noticed.

Now you will excuse me as I have to go figure out just why my RSS feed is not validating!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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