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So you want to build a brand, huh?

Well, you’re in luck. Because there’s good news, and REALLY good news!

THE GOOD NEWS: it doesn’t tak

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e much money.

Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front pa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge ad for $20,000!”

You’re an entrepreneur. That stuff doesn’t apply to you.

Because, in the words of best-selling author Harry Beckwit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h, “Branding doesn’t take millions, it takes IMAGINATION.”

SO, THE REALLY GOOD NEWS: you can get started building your brand TODAY!

Even

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

if you’re new to the industry.
Even if you just started your company.
Even if you don’t know much about marketing.
Even i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f you don’t want to spend a dime on advertising, direct mail or any of that other paper-wasting, money-draining junk.

There’s ONE que

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stion I want you to consider:

“If everybody did exactly what you said, what would the world look like?"

My mentor, William Jenkin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s first taught me this question a few years ago. He told me to ask it to myself on a regular basis.

Because it clarifies your values.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

> Because it helps you articulate your personal and professional philosophies.
And because it builds a framework around which you ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n keep your actions accountable.

HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”

Once you’re comfortabl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e with the answers, you now have a brand foundation!

Write it down, post it all around the office, even consider creating a little philos

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ophy card and handing it out to customers as a reminder of your philosophy.

People love these cards because people love to learn YOUR UNI

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

QUE WAY of doing business and delivering value!

And most importantly, people respond to policies.

See, once you’ve figured out your phil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

osophy, all you have to do NOW…

…is SHOUT IT FROM THE ROOFTOPS!!

In your email, on the phone, in person, everywhere! Branding is about

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a seamless consistency via all touchpoints.

AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.

Just make sure t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.

“If everybody did

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

exactly what you said, what would the world look like?’

THAT is the question of the day. And it doesn’t take money; it takes imaginatio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n!

SO REMEMBER: even though a brand doesn’t millions to create, that doesn’t mean that it can’t create millions.

LET ME ASK YA THIS...

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r> What's your best non-money method for branding?

LET ME SUGGEST THIS...
Email me with your answer! I need to save a few bucks...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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