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I suppose you’ve recently heard of RSS being the King of content. Many marketers and marketing gurus are in fact preaching around about RSS being the replacement for today’s viral marketing strategy.

For those of you who do not know what RSS is, it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is by definition - Real Simple Syndication which is used to syndicate news and information, it is usually associated with Blogs because blogs use RSS feed to get the content publish. Some marketers translate it to Rich Site Summary, I personally ca

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll it Really Simple Spamming as a joke. :-D

What I see about RSS isn’t the replacement for viral marketing strategy, but merely a TOOL to automate your viral marketing method, boosting its speed of having your words spreading around like a new muta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ted virus that nobody can stop it in time.

As clearly as you can see, portal websites building is growing so quickly that this occult-like business is infesting all over the search engines. Search results show 40-50% of portal websites on any keywo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rd that you search. This results the war between the sites builders and search engines, which also causing these portal websites even harder to be differentiated with other 100% hand-written websites. As far as I know, the new trend for SEOs and oth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er portal-site-making gurus are teaching their followers to add contents into their portal websites by feeding RSS whether it is news related or articles.

The scene is like having a swamp of locust infesting all over the RSS directory sites, search

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and digging RSS links in bulk and direct the feeds into their portal websites. It is a great idea to harvest RSS feeds through the directory as the content are all nicely being categorized making them easy for whomever is searching.

What will amaz

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e you more is once your RSS feed catches these builders’ attention, they will add your RSS feeds to their websites, where you’ll gain all those FREE advertising and back links.

As I mentioned they will come in swamp at the above paragraph, I wasn’t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

joking at all! Ten of thousands of them come to harvest your content feeds. Imagine having 10% of them picked at your RSS and feed into each of their websites. And I have to remind you that they each own more than 10 site domains at a minimum. The

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

traffic that runs to your website will cause an Atomic Bomb explosion effect within a short time! Imagine the amount of traffic that will convert into your newsletter subscription list by just putting a little subscription box in your website.

All

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you have to do is to have your RSS feed being setup once in those RSS directory sites. Plus, high quality feeds have higher chance to be picked up by webmasters in BULK.

If you notice that almost every ‘Article Directories’ has an option to provide

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

webmasters the feed for those articles that are being submitted. Having such option has already caught many of these portal site builders’ attention. They come, they search and they start feeding your RSS feeds into their websites.

This is like a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fresh new gold mine for the builders, RSS feeds have solved all their problems on having fresh new contents being delivered right into their website 24/7. I urge you (article writers) to take advantage of this great opportunity right now and start t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o blast traffics to your websites. RSS feeding is their gold mine for new content, and now it has become yours

Here are 3 easy steps on how you may get started.

1. Setup a blog with Wordpress from w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ww.wordpress.org, or you can setup a free blog from Blogger.com at www.blogger.com. Remember, you don’t have to be “formal” when comes to posting blog.

[Important]: For Wordpress Users, before

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you start posting anything to your site, remember to insert a list of ping sites to your ping list to Ping your Blog (for Search Engines to visit your new post and start indexing your blog pages). It is located at Options >> Writing >> Update Servic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es (scrolled down). You can see that “http://rpc.pingomatic.com/” has already been added by default. Blogger.com Users please follow Step 3.

2. When you have done all the above, submit your blog RSS feed to all the top ‘RSS Directories’. The URL fo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r RSS looks like this: http://www.webblogerz.com/feed/. Here’s a list of RSS directory sites for you to get started at www.masternewmedia.org/rss/top55

3. (Wordpress Users may

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

skip this step) After submitting your RSS feed to the directories, for Blog and Ping method, go to a free ping service call Ping-O-Matic. Follow the instruction by filling in the forms and then s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ubmit.

I'm sure this will definitely help you to get more traffic by implementing this new revolution of RSS Viral Marketing Strategy.

Remember, business cannot grow for just having new ideas, taking actions is always the turn key to every success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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