Digg It - Internet and Businesses Online

Just imagine. Everytime someone visits your website, theire browser notifies them of your RSS feed. No, it's not as interuptive and n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o where near as annoying as popup subscription boxes but still a good chance to get people to subscribe to something you have to offe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r. In a nutshell, that's how auto discovery works. There 's usually a small flag somewhere in the browser telling people your feed is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

available for them and if the visitor is interested in subscribing, they will simply click subscribe - much like bookmarking a page.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Now you know how it works, why is it so important? For one, many feed readers and browsers already support auto discovery RSS feeds.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

But perhaps what's more important, Microsoft is incorporating this starting with Internet Explorer 7. Internet Explorer still command

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s a good chunk of browser share out there, especially those who are new to the Internet or non technical Internet users. If your RSS

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eeds are not auto discovery enabled, it's a good chance you'll lose out on a bunch of subscribers.

As it is today, browsers like Fir

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

efox, Opera and Safari can auto discover feeds. Many use this to subscribe because it's just so much easier. While this group may not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

be that large but why should you not take advantage? If just making your feeds auto discovery friendly you get an extra subscriber, e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ven if it's only one it would be worth it because it costs nothing but maybe 2 minutes of your time.

So how do you find out if your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

feeds are auto discovery friendly? The good news is, if you're using a blog to manage your content, many have this feature built in.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut it doesn't hurt to just check it anyway. If you don't use a blog, chances are, your feed is not auto discovery enabled.

Before I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

go, here are two little tips that would help your RSS distribution and subscription using auto discovery.
1. Put the auto discov

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ry tag in other web pages too. Just because it's not a blog doesn't mean you can't have an RSS feed on it. Take advantage of that, pu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t your feed in your main website's template. Now you have two opportunities to get in touch with people. When you update your website

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and when you update your blog.
2. If you use a service like FeedBurner to track your subscriptions, remember to update the feed

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

URL in your blog or website template. This way, you're capturing all your feed traffic statistics.

What's next? Go make your RSS fee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s auto discovery friendly right now. Because RSS is not always visible to us, don't run the risk of forgetting this.

For step-by-ste

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p instructions how to check if your page has auto discovery, visit http://www.techbasedmarketing.com/auto-discovery-step-by-step.html

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74689/diggit-Are-Your-RSS-Feeds-Auto-Discovery-Friendly.html">Are Your RSS Feeds Auto Discovery Friendly?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74689/diggit-Are-Your-RSS-Feeds-Auto-Discovery-Friendly.html]Are Your RSS Feeds Auto Discovery Friendly?[/url]

It is very easy to kill ideas by highlighting their weaknesses. However, this will often 'throw the baby out with the bath water'. Even the silliest, weirdest or most impracticable of ideas will contain one or two per cent of potentially viable material which can can be used as what de Bono referred to as an 'intermediate impossible' - a stepping-stone to other, more directly usable ideas.

Who are you? What business are you ***REALLY*** in? This is THE single most fundamental question you could ask if you seriously want to take your business to the next level. How you answer this one question could drive your entire business destiny and outcomes. Read this article and find out how top businesses answer this question.

Sometimes I wonder whether I do get carried along with the whole web 2.0 crowd and should stop to see why business blogging hasn't yet taken off on a larger scale. After all, not everybody thinks there is going to be an imminent revolution in how businesses communicate.

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Digg It - Are Your RSS Feeds Auto Discovery Friendly?

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