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The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marke

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ters, or really understand why we need to use it to get closer to our customers?

WHAT RSS WILL DO FOR YOU AS A MARKETER?

a] Get you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r content delivered without fail to all of your subscribers.

E-mail delivery rates are dropping, spam is everywhere and it’s getting

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

increasingly difficult to get our marketing content read by our subscribers, prospects and customers. RSS is the way out.

b] Increa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e your web traffic and your online visibility.

With more and more sites competing for business every day, you need to do everything

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in your power to increase your online traffic, and RSS will help you get an upper edge.

c] RSS enables you to easily get your conten

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t published on dozens and dozens of other sites.

d] It will serve as a platform for ad sales,

e] It will provide advertising opport

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nities to promote your own business

f] It will help you get more content for your site without you having to write a single word.

W

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

HY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?

a] People want to receive content in a controlled environment where they are in-ch

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arge, not the publisher.

b] Delivering content using e-mail is becoming increasingly difficult, due to blacklists, spam filters and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ver excessive amounts of e-mail in your recipients' mailboxes.

c] RSS allows you to deliver content beyond your e-zine, giving you m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ore content delivery opportunities.

d] RSS is a natural tool for content syndication, which means easily and instantly delivering yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur content to hundreds of other content sources, thus creating additional exposure.

e] When using RSS to deliver all of your web sit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e content updates, RSS will actually increase your web site traffic, thus giving your promotional messages more exposure.

f] People

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re afraid of subscribing to e-mail lists, which makes getting new subscribers difficult; RSS is a whole different story.

WHY SHOULD

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

YOU CARE?

Either as an end-user or as business person, content delivery should be one of your top informational concerns.

a] As an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

end-user you cannot function properly without having relevant access to the information you need. Content delivery mechanisms affect

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our ability to access this information.

b] As a business person you must understand that your business success, among other things,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

depends on information, and in large on your ability to deliver it. Without the proper content delivery vehicles you cannot get conte

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nt in-front of your target audiences, at least not in a relevant fashion.

RSS answers the needs of both.

Copyright 2005 Rok Hrastni

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If I stopped by your business, what would I find? If I made a simple special request of your employees, could they handle it? Or would your systems get in the way of customer service? Read on for a fun customer service story, and a lesson!

Is business overflowing or is it growing slower than you'd hoped? Are you on track to achieve your vision or does success seem like it's eluding you? If you find yourself struggling with your marketing, you're not alone. Here are 6 tips to help you deal with struggle.

As I have already said before I am no guru and I may not be very smart, but I knew enough to figure out that Google were not going to change things any time soon so that my earnings would get back up there and rising. For starters when all those millions of site owners saw their income fall like a stone, guess what they are bound to do? They will go back to Google and get those now extremely cheap Adwords ads (imagine paying a fraction of a cent for a valuable lead?).

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