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Digg It - Taking the Easier Route to Generating RSS Subscribers
RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.
In most cases your browser will simply display the XML code of the RSS feed ... which does not go far in making internet users comftorable with RSS.
Heck, if you didn't know what RSS was and clicked o
In most cases your browser will simply display the XML code of the RSS feed ... which does not go far in making internet users comftorable with RSS.
Heck, if you didn't know what RSS was and clicked o
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
n an RSS button only to get a page full of code you don't understand, would that aid in turning you in to an RSS user?
Probably no. And much worse, you'd probably never consider clicking on one of those buttons again, at least not any time soon.
Consequently, if as a marketer you're trying to generate RSS subscribers, simply using an R
Probably no. And much worse, you'd probably never consider clicking on one of those buttons again, at least not any time soon.
Consequently, if as a marketer you're trying to generate RSS subscribers, simply using an R
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
S subscribe button is the worst way to go for you and for the RSS industry as a whole as well.
So, what alternatives are there?
a] CREATE AN RSS PRESENTATION PAGE
If you're trying to generate RSS subscribers from your site and are targeting audiences that might not be farmiliar with RSS, you need at least a basic presentation of what
So, what alternatives are there?
a] CREATE AN RSS PRESENTATION PAGE
If you're trying to generate RSS subscribers from your site and are targeting audiences that might not be farmiliar with RSS, you need at least a basic presentation of what
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
SS is on your site, and you need to link to that either directly from the RSS subscribe button or from a location right next to that button, like you can see on the MarketingStudies.net example.
On this page you should explain in easy-to-understand terms what RSS is, how your visitors can use it and how they'll benefit, and then provide
On this page you should explain in easy-to-understand terms what RSS is, how your visitors can use it and how they'll benefit, and then provide
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
links to some RSS readers and again links to your RSS feeds.
This page will be instrumental in telling your visitors about RSS and helping them subscribe to your feeds.
And of course, the feeds themselves and the RSS presentation page should be promoted in prominent locations on your website, especially directly below your e-mail e-zin
This page will be instrumental in telling your visitors about RSS and helping them subscribe to your feeds.
And of course, the feeds themselves and the RSS presentation page should be promoted in prominent locations on your website, especially directly below your e-mail e-zin
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
subscription box and, if you're publishing topic oriented feeds, next to their respective topics on the site, just as Lockergnome.com is doing.
B] TRANSFORM AN RSS FEED IN TO XHTML
Having a link to an RSS presentation page right next to your RSS subscribe button does aid visitors in learning about RSS and helps them to subscribe, but
B] TRANSFORM AN RSS FEED IN TO XHTML
Having a link to an RSS presentation page right next to your RSS subscribe button does aid visitors in learning about RSS and helps them to subscribe, but
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
it still doesn't solve the problem of a user actually clicking on an RSS feed button. That will still result in the visitor getting heaps of code he really won't know what to do with.
Going one step further, you can use XSL Transformations to make sure that the feed can in fact also be displayed in a browser (without making it useless f
Going one step further, you can use XSL Transformations to make sure that the feed can in fact also be displayed in a browser (without making it useless f
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r an RSS reader as well) ... and that with some additional information and instructions, such as a brief overview of RSS and a quick explanation on how the user can subscribe to this feed via an RSS reader.
I don't want to get technical here, so to see what I mean simply click on this link (via FeedBurner): http://feeds.feedburner.com/
I don't want to get technical here, so to see what I mean simply click on this link (via FeedBurner): http://feeds.feedburner.com/
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
urnThisRSS2
This is basically an RSS feed, which has been transformed in order to be displayed in a Web browser with some additional information, but can still be subscribed to via every RSS reader as well.
Some feed maintanance and publishing services such as FeedBurner already provide this functionality "out-of-the-box", without you
This is basically an RSS feed, which has been transformed in order to be displayed in a Web browser with some additional information, but can still be subscribed to via every RSS reader as well.
Some feed maintanance and publishing services such as FeedBurner already provide this functionality "out-of-the-box", without you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
aving to do practically anything. All you need to do is register for their free service, enter your feed and then get this link, which you will place "behind" the RSS subscribe button on your site, as a link, instead of a direct link to your RSS feed.
If you don't want to use a third-party service like FeedBurner, you can actually do th
If you don't want to use a third-party service like FeedBurner, you can actually do th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
XSL Transformations by yourself. More information on how to do this is available at Wikiedia (http://en.wikipedia.org/wiki/Xslt).
c] TAKING THE MIDDLE ROAD: SMARTER SUBSCRIBE BUTTONS
If you don't want to use a third-party service such as FeedBurner or if your RSS vendor does not provide this functionality or if you don't want to be bo
c] TAKING THE MIDDLE ROAD: SMARTER SUBSCRIBE BUTTONS
If you don't want to use a third-party service such as FeedBurner or if your RSS vendor does not provide this functionality or if you don't want to be bo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
thered with doing XSLT by yourself, there is actually an alternative you can use.
David Battino at MacDevCenter.com (http://www.macdevcenter.com/pub/wlg/7821) just wrote a simple piece of code you can use instead of the typical link to your RSS feed behind the RSS feed subscription button, which will, after you click on the link, displa
David Battino at MacDevCenter.com (http://www.macdevcenter.com/pub/wlg/7821) just wrote a simple piece of code you can use instead of the typical link to your RSS feed behind the RSS feed subscription button, which will, after you click on the link, displa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a simple message saying that in order to subscribe to the feed you need to copy and paste this URL in your your RSS reader.
This certainly doesn't go very far in making RSS more user-friendly, as the notification really can't be used to explain what RSS is and why your visitors should use it, but it at least saves the visitor from gett
This certainly doesn't go very far in making RSS more user-friendly, as the notification really can't be used to explain what RSS is and why your visitors should use it, but it at least saves the visitor from gett
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng the XML code in his browser and hating RSS before he or she even find out what it is.
The simple code to do so is http://www.macdevcenter.com/pub/wlg/7821
Also, do not forget about using buttons like Add To MyYahoo!, since many MyYahoo! users for example don’t know what RSS is, but they will use this button to subscribe.
d] TARGETI
The simple code to do so is http://www.macdevcenter.com/pub/wlg/7821
Also, do not forget about using buttons like Add To MyYahoo!, since many MyYahoo! users for example don’t know what RSS is, but they will use this button to subscribe.
d] TARGETI
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
G EXISTING RSS USERS
If you're targeting existing RSS users or at least users that won't be put off by a long list of names they won't be able to understand, using the free script from Methodize.org might be the solution.
When the user hovers his mouse above your RSS feed subscribe button, the script will display a long list of RSS rea
If you're targeting existing RSS users or at least users that won't be put off by a long list of names they won't be able to understand, using the free script from Methodize.org might be the solution.
When the user hovers his mouse above your RSS feed subscribe button, the script will display a long list of RSS rea
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ers that the visitors can use to directly subscribe to the feed. By simply clicking on the appropriate link, the user will quickly subscribe to the feed with the RSS reader he is currently using.
There's also a "What's this" link at the bottom of the list, but still many visitors will be put off by long list of RSS reader names they won
There's also a "What's this" link at the bottom of the list, but still many visitors will be put off by long list of RSS reader names they won
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
't be able to understand, before even being motivated enough to click on the "What's this" link at the bottom.
But still, if you're targeting a more technical or internet oriented audiences, this just might do the trick.
The script is available from here: http://www.methodize.org/quicksub/
e] USING RSS AUTODISCOVERY
RSS Autodiscovery
But still, if you're targeting a more technical or internet oriented audiences, this just might do the trick.
The script is available from here: http://www.methodize.org/quicksub/
e] USING RSS AUTODISCOVERY
RSS Autodiscovery
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
is a very nice feature that allows certain RSS Autodiscovery-enabled browsers to find a feed on your site and promptly offer the subscribe option to the visitor.
While most browsers still do not support this, FireFox for example does.
Using RSS Autodiscovery can't substitute the other options above, but it will serve you well for the s
While most browsers still do not support this, FireFox for example does.
Using RSS Autodiscovery can't substitute the other options above, but it will serve you well for the s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
all part of your audience that's using RSS Autodiscovery-enabled browsers.
How to use this?
Simply place the following piece of code in to the HEAD section of the HTML code of your webpages:
[link rel="alternate" type="application/rss+xml" title="RSS" href="http://rssdiary.marketingstudies.net/index.xml" /]
And don’t forget to replac
How to use this?
Simply place the following piece of code in to the HEAD section of the HTML code of your webpages:
[link rel="alternate" type="application/rss+xml" title="RSS" href="http://rssdiary.marketingstudies.net/index.xml" /]
And don’t forget to replac
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the [ and ] characters with < and >.
f] STRONG COPY
No matter how many times we write this, it still needs repeating. The best way to get your visitors to subscribe is to entice them to do so with strong copy that provides clear and valuable benefits, explaining to the visitor exactly why he needs to subscribe to exactly your RSS feed
f] STRONG COPY
No matter how many times we write this, it still needs repeating. The best way to get your visitors to subscribe is to entice them to do so with strong copy that provides clear and valuable benefits, explaining to the visitor exactly why he needs to subscribe to exactly your RSS feed
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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