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Digg It - The 7-Step RSS Marketing Plan
If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you’re on the right track.
1. START USING RSS AS AN END-USER
The first step to getting started with RSS marketing/publ
1. START USING RSS AS AN END-USER
The first step to getting started with RSS marketing/publ
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works.
There’s a variety of RSS aggregators to choose from. Just a small sample:
a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com
b) Desktop R
There’s a variety of RSS aggregators to choose from. Just a small sample:
a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com
b) Desktop R
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
S aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm
c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http:/
c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http:/
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
www.attensa.com/index.php?ys=1
2. PLAN YOUR RSS FEEDS
Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc.
But how you will package these, what others you might want to offer and other important issues, are much more complex than we
2. PLAN YOUR RSS FEEDS
Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc.
But how you will package these, what others you might want to offer and other important issues, are much more complex than we
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an cover in this space. A precise overview of all of the opportunities is available in the “Unleash the Marketing and Publishing Power of RSS” e-book at http://rss.marketingstudies.net?src=sa13
You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the medi
You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the medi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
, and so on.
3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS
Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:
a) Do you want to integrate RSS publishing with your existing content management system?
b) What RSS m
3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS
Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:
a) Do you want to integrate RSS publishing with your existing content management system?
b) What RSS m
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
trics you’ll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?
c) Do you need feed personalization, such as personalizing your RSS content with the receipient’s name and other
c) Do you need feed personalization, such as personalizing your RSS content with the receipient’s name and other
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
details?
d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?
e) Do you want the RSS feeds to be hosted on your own server?
f) Do you need the ability to target promotional messages or other content
d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?
e) Do you want the RSS feeds to be hosted on your own server?
f) Do you need the ability to target promotional messages or other content
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?
g) What’s your budget?
h) Etc.
More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?s
g) What’s your budget?
h) Etc.
More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?s
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
c=sa13
4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED
After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:
a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for mor
4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED
After you’ve prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:
a) Desktop feed generation tools
Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn’t allow for mor
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
advanced features such as content targeting. The market leader in this category is http://www.feedforall.com.
b) Hosted online RSS publishing solutions
If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www
b) Hosted online RSS publishing solutions
If you don’t want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
myrsscreator.com. Using their simple service you don’t even need your own website to publish via RSS. Another good choice, especially if you’re in PR, is http://www.press-feed.com/
c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building cap
c) Advanced RSS marketing solutions
These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building cap
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
bilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/
d) Other options
There are many other o
d) Other options
There are many other o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tions as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com
5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS
a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; wher
5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS
a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; wher
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.
Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http:
Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http:
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
/my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling y
b) Now promote this RSS presentation page as much as you can using all of your available channels.
c) Promote your RSS feeds directly below your e-zine subscription box, and always “above the fold”. Promote your RSS presentation page (telling y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ur visitors that’s where they can subscribe to your feeds) on the most prominent locations of your site.
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the conte
d) If you’re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.
e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.
f) As for the conte
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t, don’t just say “Subscribe to receive news from my site”, but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.
e) Enable Auto-discovery
Just include the following piece of HTML code in the section o
e) Enable Auto-discovery
Just include the following piece of HTML code in the section o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
your webpages and you’ll be all set:
link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"
6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS
a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/
b) Ping the RSS aggregation sit
6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS
a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/
b) Ping the RSS aggregation sit
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com
7. OTHER KEY RSS ACTIVITIES
a) Measure and optimize your feeds
b) Syndicate your feed content to other web media
c) Display third-party RSS feeds on your site
Copyright 2005 Rok Hrastni
7. OTHER KEY RSS ACTIVITIES
a) Measure and optimize your feeds
b) Syndicate your feed content to other web media
c) Display third-party RSS feeds on your site
Copyright 2005 Rok Hrastni
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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