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Digg It - Will RSS Replace Email?
RSS is a big buzz word right now, and this question has been popping up all over the place. Will RSS ever replace According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product email? In short, the answer is no. RSS will never totally replace email because they each do totally different th ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ngs. RSS was designed for a totally different purpose than email, and technologically speaking, it would be imposs lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ble for RSS to do everything email can. Consider this analogy: RSS and Email are like TV and telephone. If you wa here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe t to reach a broad audience of spectators, you use the TV or RSS. Consumers like TV because they hold the remote an d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro can change the channel at will. They have total control. Likewise they can an RSS feed at any time if they so cho ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc se, and instantly the source of information is totally gone, never to return against the person's will. Email is l easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ike the telephone: You can email or call anyone based on their phone number or email address, and they can call you nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically or email you back. Consumers like email and the telephone because of the two-way communication. But with the two-w and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ y communication comes the possiblity of having annoying telemarketers and spammers along with it. And boy do they ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ome! One is not better than the other because they both serve two totally different purposes. In my opinion, RSS ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a s better for reaching a large list of subscribers because it is 100% spam proof and puts the control into the hands dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod of the consumer. Why fight the spam filters when you can avoid them altogether? Internet marketers that think the cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin are "more in control" by using email instead of RSS are somewhat disillusioned. Consumers can unsubscribe to your tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen email list any time they want to. If they try to unsubscribe from your list but can't, then you are spamming them. t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel If you truly offer valuable content, consumers will look forward to getting your messages whether they come by emai ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust or RSS. Considering the fact that a good number of emails are getting blocked by spam filters, you have a better y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products hance of reaching more of your subscribers via RSS. With that said, email will always be necessary on an individua . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de basis so you can have two-way communication. RSS was never made for that, and will never fill that role. But RSS elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip can reach a large group of spectators with a 100% delivery guarantee. And that is something email just can't match tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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