Digg It - Internet and Businesses Online

RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.

Unless you want to get

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

into the technical stuff, exactly what an RSS feed is doesn't really matter. Now I care because I use them for a lot of things, work with code and do geeky tech stuff. But from a marketing perspective the underlying technical structure

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s only relevant because it clues us in on what to use an RSS feed for. And that's the thing you have to understand.

An RSS marketing feed is not about the feed's content in most cases. Feeds that carry large quantities of content are usu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lly referred to as data feeds and that's not what people are going to put in their RSS aggregators. A basic RSS feed consists of a varied number of items with title, a link to the full content source and a short extract or description fro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the full source. There's more but that's the basics.

If you subscribe (by email) to something like the daily New York Times headlines, think about what a typical item looks like:

++++ Big deal thing happens somewhere

++++ By A Writ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r

++++ Once again an astonishing big deal thing has happened...

++++ Read Full Article: URL-link-to-news-story

Title and author - short description - link to full content

Just like an RSS feed item.

What should be obvious from thi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

example is that RSS feeds are about change. New content. Updated information. They are not about static content.

The group you want to reach, people who surf via RSS, are looking for an efficient, fast way to identify new content tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t they are interested in. So if you're going to do an RSS feed, you need it to link to and report on new and updated content.

There are lots of tools available that will let you create your own feeds, manually or with varying degrees of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

utomation. One of the most popular means is by blogging. You really don't need any technical knowledge at all to set up a blog and produce a feed.

You can use a blog just as a feed generator. Basically this is what blog and ping softwa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e and services are doing. That kind of feed is not for people, it's for the search engines. It's a way to alert the SEs that a new site with un-indexed pages exists. Blogs used that way are not what I'm talking about here.

You can create

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a blog about anything. What's important is that new content is added regularly. There are many ways to add valuable content to a blog. You needn't be a brilliant writer, many don't require much or any writing.

The best way to check th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s out for yourself is to blog-surf. No matter what kind of site you have - or what kind of product you want to promote - there's always a way to write about it, find new information, check and report on similar or related products and sit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s, report on industry news, provide your own opinions and ideas. As most people quickly discover, it's far easier than it sounds at first.

Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd other blog software normally produce one or 2 types of RSS feeds and an atom feed. Services like feedburner.com can allow you to "burn" your feed and then promote a single burned url which will provide any kind of feed a user wants.

N

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ow that you have content and an RSS/atom feed that links to that content, your next step is to publicize your feed. You have two different main avenues since your blog has real content.

First you can add your feed to RSS search engines

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd RSS directories.

And second, because your blog has that real content and isn't just an RSS feed generator, you can add your blog to blog search engines and blog directories. You could even use blog traffic exchanges like BlogExplosion

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

This is a simple, low - or basically zero - cost, yet highly effective way to get new traffic from at least two sources.

First from your RSS feed. Feeds are an increasingly popular way to save time, search and surf. If your content is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

aluable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them -- targeted traffic from a group that is relatively affluent and tech savvy.

Second, blogs are extremely popular

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

A good blog will get linked, reported, commented on, other blogs may pick up your feed and report items from it. All of this exposure can bring valuable free traffic.

And finally, as an extra good thing, search engines like blogs becau

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e of the regularly updated content - they are nuts about fresh content - and the easily spidered structure blogs use. So as your blog pages get indexed in the SEs, you can also get direct search engine traffic.

Copyright 2005 Richard Kei

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74791/diggit-How-and-Why-to-RSS.html">How and Why to RSS</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74791/diggit-How-and-Why-to-RSS.html]How and Why to RSS[/url]

Since we all realize life is messy, why does our business websites have to be? I'm not suggesting sloppiness or unprofessional attitudes, simply that it is acceptable to show your humanity through your website.

After being out of the workforce for a couple of months - or even several years - it’s time to jump back in with both feet. But how do you do it? This article will give you some tips.

You can do a lot with this technology called RSS, even if you don't know a thing about it.

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Digg It - How and Why to RSS

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