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Using RSS on your website is a good way to spread your company message and increase your search engine position. But if you don't have subscribers to your newsfee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d, the benefits of news syndication are lost.

This article will provide you with 4 proven ways to increase the subscribers to your newsfeed.

1. Use an RSS Aut

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o-Discovery Tag

Embedding an RSS auto-discovery tag into your webpage can allow newsreaders to automatically detect you serve RSS newsfeeds. Web browsers suc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h as Firefox and Safari now detect RSS automatically, and ask the visitor if he or she wants to subscribe to your feed. This way, you don't have to push your RS

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

feed - the web browser does it for you. Also, Yahoo search results will include an "Add to My Yahoo" link if you use an auto-discovery tag.

Global Syndication

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

offers a tool that makes creating RSS auto-discovery tags a snap: http://www.globalsyndication.com/rss-autodiscovery-tag.

2. Submit Your Feed to RSS Directori

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es

When people look for information on websites, they use a search engine such as Google. When they are looking for RSS newsfeeds, they go to an RSS director

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y. That is why it is vitally important to submit your newsfeed to as many directories as you can. Robin Good has published a definitive list of directories th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t you can submit to: http://www.masternewmedia.org/rss/top55/.

If you are looking to save time with the RSS directory submission process, Global Syndication can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

submit your feed to the top 45 directories for under $10:
http://www.globalsyndication.com/directory-submit.

3. Create An RSS Landing Page

To many peo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ple, RSS is a completely new concept they know nothing about. When those people click your RSS link, what do they see? A bunch of meaningless XML code. Needle

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss to say, this does not give a good first impression of RSS. You need to make it easy for your site visitor to start using your newsfeed - now.

The best way to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o this is to create a separate page on your site describing the newsfeeds you offer and information about RSS in general.

Some things you should cover on this pag

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e include:

A quick overview of how RSS works
Why subscribing to your feed will help them
Where to obtain a feed reader
How t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o subscribe to your feed using a feed reader

How to display your feed on their site

CNet and the New York Times provide good examples of RSS l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

anding pages:
http://www.cnet.com/4520-6022_1-5115040-1.html?tag=cnetfd.ft
http://www.nytimes.com/services/xml/rss/

4. Create a Branded RSS News Reader

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

/b>

If your website offers many diverse newsfeeds, consider creating a custom news reader that is branded with your company logo and preloaded with your newsfeeds

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. This saves the beginning user the time and hassle of figuring out how to get a feed reader and subscribe to your feeds.

Some companies that offer RSS newsre

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ader branding include NewsGator (http://www.newsgator.com/custom.aspx), Deskshare (http://www.deskshare.com/ awrc.aspx), and CustomReader (http://www.customreader.c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

om).

By following the tips mentioned in this article, you will receive an immediate boost in your RSS subscribers, and in turn, drive more traffic to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - 4 Fail-Proof Ways to Increase Your RSS Subscribers

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