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Digg It - RSS for Newbies; A Quick Tutorial
"RSS" stands for "Really Simple Syndication". It is a new way to distribute content. Any content: websites, blogs, forums, etc.
To explain what this means, for once let's start at the end. Content from RSS feeds can be displayed by an RSS newsreader. You and I, as end-users or consumers of that content, can read it by installing a newsreader ( According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product more on this below). You have to put an URL for an RSS feed into that newsreader (like you put a web address in your browser). You can recognize these RSS feed URL's by a little orange graphic displaying RSS or XML. If you click on such graphic with your right-mouse button you can copy its URL (copy ShortCut) and paste that into your newsreader. (So ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in me sites might simply have a text "RSS" or "Syndicate" link which is basically the same.) With that URL, the newsreader (when you are online) picks up the RSS feed that is available at that URL, reads the feed data and displays it in the reader. The RSS feed itself contains information about the titles, descriptions and other data about the publish lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. r's content. It is written in a special language (XML/RSS, easy to learn!), but that's out of the scope of this article. And finally the RSS feed is made up by the publisher of the content. Most of the time their software does the job. And very often this software is used in combination with blogs. That's why lots of people mix them up. Now, to end here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe that confusion, get this: - a blog is content like a website or article while - RSS is a way to distribute content The main RSS benefits for end-users or consumers The main benefit as an end-user or consumer of RSS is that we can subscribe to content provided by publishers WITHOUT giving out personal data like email address. That's w d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro y Ken Evoy of SiteSell calls it 'Real Simple Subscribing'. Of course the same applies to unsubscribing. Simply delete the RSS URL from your reader and you don't receive messages from it any more. Finally the end-user is in control. The content is coming to her without visiting a website. That makes it easy to scan and only visit those sites with ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc promising information. As a consequence of that the publisher better submit quality content in his RSS. Otherwise nobody will read it. So that's another big benefit! An extra benefit for us is that we often are allowed to post comments or feedback. Because the search engines just love RSS and blogs, they will visit them frequently to index an easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi new content. In most cases you may add your URL in the comment post and that means a link back to your site! So, if you find a good blog, just enter a message in the feedback section and see what happens. And there's the benefit of speed. In this fast moving world we want everything NOW. Well, as soon as a publisher changes content we can rece nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ive it (if you have your reader online). Are there any disadvantages? Could be. When you start to use your reader it may be a bit 'overwhelming' like the first time you searched the Net, remember? 'Click here, click there, click this, click that ..... oops, what was it again I was looking for? If you subscribe to every promising feed you'll en and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ounter, you may very soon suffer from the good old 'information overload'. Such problem is easily solved by deleting the feeds and start all over again, this time more targeted. Below I have an outstanding resource to search for relevant feeds, so read on! Another disadvantage may be the impersonal character of feeds. There's no interaction unless y ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ou visit the publisher's site.
And there's no way RSS will be used for payment receipts for purchases and answers to questions asked. It simply isn't a one-to-one communication system. It's only consuming information. So, will RSS replace email or newsletters (ezines)? Absolutely NOT! While RSS is an outstanding way to distribute content, ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a it will always be very public. It's not a one-to-one communication medium. You can not build a relationship with your readers, you can't personalize it and you can't reward your subscribers for trusting you, simply because you don't know who they are. See RSS as another way to collect information. That's all it is. And maybe a way to ban spam dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ecause the readers are in control of the subscribe and unsubscribe process. We sign up for feeds and drop feeds anonymously. Remember, if publishers send out poor information, no-one will read it. Wow, another big benefit!. But for the real information, the communication with my readers, I still use my newsletter. I want to use that to provide cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin the real insiders information. (I intend to even go one step further, but that's for another issue. Keep subscribed and you will learn more in the next few weeks!) That's what any serious marketer will do. So, if you only subscribe to newsletters from trusted companies and individuals and sign up for RSS feeds for more general information, chances a tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen e your email box will remain free of spam and loaded with useful, more personal publisher information. Download your reader RSS readers are also called "RSS aggregators" or "news aggregators". Here are a few popular ones: http://feedreader.com http://pluck.com/ http://www.rssreader.com/ http://ranchero.com/netnewswire/ (for t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel Mac users) http://my.yahoo.com/ (a client-side reader, that is, you can read the feeds at your MyYahoo site; you'll need to register) There are many more, these are just examples to get you started. I strongly suggest to go out there and find some interesting feeds. So ..... How to find interesting RSS feeds? There are many directori ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust s of RSS feeds already that you can browse and find something of interest. I will list a few of them below, but if you're looking for specific information then you better use an extraordinary and outstanding search tool. A tool that you can always use, because it covers almost everything about searching and search terms. But in this case we con y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products centrate on RSS feeds only. It's a little window that you can keep alive in your screen. Here's how it works: * Click this Search Link to open a little window (don't forget to bookmark it!) * Next click on Search It in that little window! A new little window . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de pops up. * In that new window select 'Reference Library for Content' in Step 1. Next select anything with RSS in it in Step 2. * If you've done that I suggest you click on 'Click Here for Information About Search Type' in the center of the window to get more help. * Finally enter your keywords in Step 3 and hit Search It! Easy uh? I t elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip old you this is an outstanding tool! Other resources: http://www.feedster.com/ http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/ http://w.moreover.com/main_site/content/index.html http://www.syndic8.com/ Now go out and find some interesting feeds. That's it for today. Wish you success. Case Steven tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
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