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Digg It - How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
.
Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me.
It was from Yahoo! Now that may not seem
Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me.
It was from Yahoo! Now that may not seem
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
surprising, except... I had not been listed in Yahoo! before.
Curious, I did a Yahoo! Search for my domain name... and almost fainted in s
Curious, I did a Yahoo! Search for my domain name... and almost fainted in s
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hock! There were 123 of my pages listed - many of them in the top 10 ranks on my best keywords.
My RSS feed had been listed within 48 hour
My RSS feed had been listed within 48 hour
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
- and since my other pages were linked from it, they had all been indexed by Yahoo! just as quickly. And for free!
Since then I have hear
Since then I have hear
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
d many others share similar experiences. It is no fluke. RSS is H-O-T. And search engines LOVE it.
So what is RSS? An acronym for Really S
So what is RSS? An acronym for Really S
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mple Syndication, it is a web language format designed to help syndicate content across different sources.
RSS has been around for more th
RSS has been around for more th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
an 10 years but has only recently become popular. RSS feeds provide headlines and summaries of information in a concise and standardized wa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
.
The rise in RSS popularity, specially among marketers, has many reasons. Email filters and new legislation have lowered the effectivenes
The rise in RSS popularity, specially among marketers, has many reasons. Email filters and new legislation have lowered the effectivenes
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s of email marketing. Content syndication in many different ways is gathering momentum. And fresh, frequently updated content is the very e
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
sence of the Web.
How can you use RSS feeds in your marketing? Is there a way to turn RSS feeds into profits?
Absolutely. Here are some i
How can you use RSS feeds in your marketing? Is there a way to turn RSS feeds into profits?
Absolutely. Here are some i
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
deas:
- Beat email filters. Ask your subscribers, prospects and clients to sign up to your RSS feed along with your email newslett
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r. If the ezine gets blocked, they'll still get your RSS feed.
Spread the word. Offer your new, valuable content to many other 'lazy'
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
website owners - in return for getting extra exposure of your name and brand to their audiences.
Get listed on search engines. No one
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nows how long this 'honeymoon' will last. But ride the wave - and get into search engines quickly, inexpensively - by submitting your RSS f
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
eeds to them.
Use the first-mover advantage. Dedicated RSS directories are mushrooming. Make sure your RSS feed is indexed in them and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you could future-proof your business. Imagine if you were one of the first sites to be indexed in Google or Yahoo 5 years ago!
Offer y
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
our readers new content. Keep creating your own content - but also use RSS feed syndication to offer other people's content to your list. L
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ss pain, less strain, more gain.
And that's not all. On a bet, I sat down and listed 41 different ideas to profit from RSS feeds. I
And that's not all. On a bet, I sat down and listed 41 different ideas to profit from RSS feeds. I
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
'm sure you can do it too - and turn the hot new revolution in online communication into a money magnet for your ebusiness.
Happy blogging
Happy blogging
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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