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    So why use RSS? Well, I can find a whole lot of reasons why. Although I’m not technically inclined I do understand the power behind syndication. Anyone who watches television can get that idea. Still why w
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ould I want to use RSS for my viral marketing campaign? Well, let’s look at what some of the “experts” are saying.

    Robin Good is well-known in the blog and RSS forums and venues. He is also known for bein
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    g a successful online marketer selling viral marketing tools. I’ve read lots of his articles and interviews, not to mention buying his Top 55 RSS sites tool for submitting to blogs and RSS feeds. I like wh
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    t he said in one of his posts in his blog “No RSS, no party”.

    I just finished reading the ebook “A Blogger’s Edge: How To Use Weblogs As Marketing Tools” by Paul Short of http://GetBlogs.com. It was writt
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    en so anyone can understand and implement the ideas therein. He has a chapter all about RSS and how it can be used as an alternate communication method. Yep, he said alternate. Meaning it has to be alterna
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ive to non other than email. I’m about to tell you why and also why you’ll want to get going on this as soon as you read this!

    Here’s how it works. When someone subscribes to any of my RSS channels (I pub
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    lish several channels), they can then choose one of several “viewers or readers” available to manage their subscription. The SUBSCRIBER manages their subscription not me! They can have many subscriptions a
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    l in one “reader” where they can view them all in one place rather than having their email inbox inundated with lots of newsletters they probably won’t read because they don’t have the time.

    Here is how t
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    o break that information down into bite size for assimilation: RSS puts the control back in the “end users” hands thus eliminating the problem with lists, spam, viruses, etc., because they subscribe WITHOU
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    email! Let me say it again – without email. If your subscribers know they can take back control of their subscriptions, read what they want when they want in tidbits instead of long email newsletters wit
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    hout giving you their email address, don’t you think they’re going to be thanking you and remembering you in their wills? Well, maybe not in their wills but they will remember that you are a great business
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    that offers quality content when THEY want it not when you deliver it. So, that’s part of the WHY.

    It only gets better. When you cruise the Internet using a browser you can bookmark a site but then you h
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ve to go back to it when you want to read anything from that site again, right? Well, with an RSS feed, rather than having to go back to it, it comes to you! Once a subscriber subscribes to your feed, they
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    can read the information you publish without going back to your site because they’ll have your “feed” already in their “viewer or reader” of choice! It will be updated each time you input anything into yo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    r feed – to every single subscriber simultaneously!

    So what does this mean for the publisher and site owner? Well you don’t have to keep sending out those reminders. You can input a “tip of the day”, an a
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    nnouncement, anything to keep your feed updated and in front of your subscriber base daily! Keep it quality, helpful, and inject your personality into it and you’ll reap the rewards of allowing your ONLINE
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    customers to feel they know you in person. Trust is a difficult thing to build online these days but using a RSS feed is one great way to get personal with your customers.

    Here’s how Paul Short says it in
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    “A Blogger’s Edge” “….encourage everyone you’ve ever been in contact with using newsletters or otherwise to make the transition to accepting communication from you via feeds rather than email is a smart m
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    rketing move indeed”, Paul Short, http://GetBlogs.com So, in a nutshell – you’re nuts NOT to use an RSS feed. The Internet is changing, just like everything else. It’s the way of the world. Things change
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    , and we can either get on board when things change or stay put and drown. Either way it’s coming and RSS is definitely going to be a big part of the new change! So, you ask “Why use RSS?” I say, “why not?


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.diggit.org.ua/article/74849/diggit-Why-Use-RSS.html">Why Use RSS?</a>

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    [url=http://www.diggit.org.ua/article/74849/diggit-Why-Use-RSS.html]Why Use RSS?[/url]

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