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Digg It - Branding and Marketing-Things Sure Have Changed
Branding and marketing is a huge field with many devoted fans and as many reluctant participants. One thing for sure, in branding and marketing--t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hings sure have changed. One of the things most dramatically altering the face of branding and marketing is blogging.
A blog, or weblog, is a reg
A blog, or weblog, is a reg
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ularly updated journal published on the web. (Technorati) And, according to Technorati, (a site that tracks links and website updates to the tune
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
of tens of thousands of updates every hour) there are over 175,000 new blogs every day. Bloggers regularly update their blogs with over 1.6 millio
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n posts per day, or over 18 updates a second.
Blogging is a social medium, meaning that it is a living entity seeking interaction with others. B
Blogging is a social medium, meaning that it is a living entity seeking interaction with others. B
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
logging is powerful because it has a low barrier to entry, both in technical skills and in credentials—you don’t need to be a professional writer
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
or a techno geek to be able to create a blog. Basically, if you feel passionate about a topic and are ready to write about it on a regular basis,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
you can host a blog.
As a blogging community grows, and ideas, links and information are shared, a blog can take on a life of its own, capable of
As a blogging community grows, and ideas, links and information are shared, a blog can take on a life of its own, capable of
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
garnering a large, devoted, passionate and therefore powerful audience. As word of mouth and viral marketing techniques are overtaking traditiona
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
l print, advertisers have jumped on board. Some sites allow or encourage advertising on their blogs, others wouldn’t even consider it—but advertis
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ng aside, a mere mention of something on a popular blog can literally drive hordes of people to check something out on a website, store or online
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
video.
Why has blogging become so powerful? A blog is powerful because it has the ability to connect millions of people around the world, instant
Why has blogging become so powerful? A blog is powerful because it has the ability to connect millions of people around the world, instant
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ly sharing ideas and commentary.
People want to speak the truth and let their guard down, and people want to connect with others who do the same.
People want to speak the truth and let their guard down, and people want to connect with others who do the same.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Opinion rules in today’s marketing -- This is never so true as it is in the new world of Internet 2.0 and in the unconventional ways that people
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
are connecting. The old adage was, People want to do business with those they know. The new adage is more like--People want to do business with so
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
meone that someone knows (and has connected with and had a good experience with).
Traditional business maintains that wall of authority-speak and
Traditional business maintains that wall of authority-speak and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
formalizes the once-removed technique of communication. In traditional marketing, the formal was cultivated and informal was removed. You believe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d something because someone in authority (or popularity) told you it was so. So, while it is important that those in command have credentials in o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rder to be trusted, it is the world of opinion based upon experience with a brand that drives credibility.
Blogging has changed the face of the i
Blogging has changed the face of the i
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nternet, and therefore marketing and branding. It is changing marketing and branding from a static message to a dynamic and fast-paced interchange
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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BB link (for phorums):
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