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Digg It - Ask.com, Asking for Trouble?
“The internet's information has fallen into the hands of one company.” Rarely do we see an expertly executed viral or guerrilla market
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ing campaign. But Ask.com through planning and execution has begun the latter stages of their advertising campaign in the hopes that some of the 75% of Google’s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
users will use Ask instead. Using a new algorithm combined with a brilliant ad campaign, it’s beginning to appear Ask is the only competitor that has a chance a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ainst Google. Ask has been beefing up its search engine in preparation for their last stand. Using a newly developed search algorithm known as “Edison” and als
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the integration of Ask3D and Ask X into one package is proving to be far more intuitive, convenient and relative than Google’s universal search.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
It's a next generation algorithm that ... synthesizes modernized versions of Teoma and DirectHit technologies ... It's much more complicated than ... just
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ounting clicks ... The technologies we have ... go way beyond that ... taking a deeper look at communities and calculating the authorities in those communities.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
We ... [are] looking into the universe of user behavior, and what that could tell us, and the social fabric of the Web itself, and what that tells us.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>“
Ask did several things that were very smart here. For one Ask played on the recent string of trust, info
Ask did several things that were very smart here. For one Ask played on the recent string of trust, info
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
mation and privacy issues in the media, especially relating to famed search giant Google. Creating an emotional social response by blaming Google for the death
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
f the beloved mascot Jeeves; any user fond of the former ask will continue their loyalty. Then Ask.com attempted to renew its image an appeal to youth via viral
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
marketing. This included an anti-Google campaign involving literature, stickers, posters, buttons, and many other forms of media.
Ask has also reached out in e
Ask has also reached out in e
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ery way imaginable. A slew of TV ads and product placements in addition to all of the paper and internet media shows Ask still has some tricks up its sleeve. Wh
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
le some of the commercials are more confusing than funny, the basic goal is accomplished which is to gain attention. Like Hollywood says “there’s no such th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ing as bad publicity”.
Another recent controversy of Ask’s chosen advertising methods was the quote “Don’t be a droid use a different source of inform
Another recent controversy of Ask’s chosen advertising methods was the quote “Don’t be a droid use a different source of inform
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tion.” When searching for “Google” in Ask.com’s search engine. This quote along with an illustration of a man on puppet strings and Ask.com’s anti Google w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
bsite, which was later taken down due to complaints. Many people have complained about Ask’s aggressive campaign, claiming that it goes too far. Some consider t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
at while competition is healthy there is a clear boundary between playfulness and aggressiveness and that attack oriented advertising sends out a bad message. W
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ether or not Ask will gain new users as a direct result of their advertising is unknown however only time will tell if this strategy was fantastic or a flop.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
href="http://www.dallaswebservices.com/search-engine-marketing.html" target="_blank">Search Engine Optimization is a rapidly changing world
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74906/diggit-Askcom-Asking-for-Trouble.html">Ask.com, Asking for Trouble?</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/74906/diggit-Askcom-Asking-for-Trouble.html]Ask.com, Asking for Trouble?[/url]
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