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Designers seem to be scaling back on the ‘in your face’ logo bags. There is so much one can do to a bag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

besides add a handle and a zipper. Designers are stretching their creative muscles and reaching for in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dividuality.

Of course, there are your typical big name players that will always have their logos stre

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wn across their bags (Louis Vuitton, Gucci, Fendi, etc.) in every collection. But even these brands hav

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e found triumph in removing their names and replacing them with wonderful designs, colors (metallics ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

popping everywhere) textures (patent leather and patchwork), and shapes. This season, translucent bags

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

will be home to Dolce & Gabanna, Oscar de la Renta, Chanel, and many more. Even patent leather will fi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd warmth with Marc Jacobs, Valentino, and others .Gucci, Louis Vuitton, and Yves Saint Laurent all hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e coveted bags in the metallic family. Right now, It’s all about texture and quality.

It does seem tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t many of the names above established themselves by stamping their logo everywhere possible. It was how

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

consumers first familiarized themselves with the brand. Their logos stood out and commanded attention.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

However, logos could perhaps be pass? (for now).

Designers know that it is no longer enough to put you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r logo across a bag. Now, they must push to create beautiful works of art that the consumer will love a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd appreciate. This is very healthy for the industry; creativity begets more creativity. Small designer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s now have a chance to flourish as well, because it’s no longer about the logo. It’s actually about the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bag itself. Small designers can freely create well designed bags and place them in retailers as well as

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

boutiques. They can also price their carryalls at the same level of their big name counterparts.

Logo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s are not going away, they are merely taking a backseat to creativity. However, this new era is a breat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h of fresh air. It is great to see carryalls in such forms. It gives consumers variety and it opens a r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ealm of possibilities amongst designers- both large and small. It brings home that fashion truly is art

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Recent recurring themes, like cutbacks and downsizing, are in the news every day when it comes to businesseses of all sizes. Due to those problems there are now less people in the companies left to complete essential company work and that’s typical for every company.

The first point to make about Royalties is that good Franchise systems should look at them not as a payment but rather as a remittance.

What is the aspect of the role where CIOs can make the biggest impact? What can we do to make that impact? In Change Management, you have to identify a compelling need to change.

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