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Many-an-argument has taken place within on-line forums and community sites over the importance of having a top ranking position for a sought-after keyword phrase. Some contributors have readily stated t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat they are more-than-happy if their site comes within the top ten to twenty positions stating that their customer/client's on-line ROI (Return On Investment) targets have been met and traffic to the s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te has doubled, tripled or peaked greater than their initial expectations.

So, is it really all that important to have your site sitting top-of-the-stack? Are SEO's or Internet Marketing Agencies more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

than happy for a clients site to settle for a Page Two listing? Before I can honestly answer that question, lets delve into some facts and figures to get the general consensus of what page ranking means

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to your on-line business success.

It's no secret that there are figures available on the Internet as to how many searches are performed on a keyword phrase. Some major Search Engines (Yahoo for example

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

release their figures to on-line sites or third-party desktop applications every month. One of the best examples that I have come across of determining the search criteria of a keyword phrase is SEO Bo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k's Keyword Suggestion Tool: (http://tools.seobook.com/general/keyword/suggestions/) ;

This tool collates the information released from Overture (Yahoo) and determines the estimated monthly searches b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Google users simply by doubling the number. In the USA, Google has around roughly 60% of the market share and Yahoo 20% - that's three times as much, not twice as many, I hear you cry but remember to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ake into account vanity searches, click bots, rank checkers, and other forms of automated traffic. Google in the UK has around 78% of the market (source: http://www.999today.com/technology/news/story/32

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

5.html) and an educated estimate would be to times Overture's figures by eight to find the Google audience for your keyword search.

The only Search Engine to release relevant figures to help figure out

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Click-Through-Rates (CTR) for Top Twenty Positions were AOL (source: http://www.jimboykin.com/click-rate-for-top-10-search-results/) and the figures were surprisingly astounding:

Number 1 Pos

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ition would get 3.5 times more Clicks than Number 2 Position

Number 1 Position would get 4.9 times more Clicks than Number 3 Position

Number 1 Position would get 8.5 times more Click

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

than Number 5 Position

Number 1 Position would get 14.1 times more Clicks than Number 10 Position

By using the above example I can run a test against a keyword search to determin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the CTR for a competitive keyword phrase. If I type in “SEO Company” I'm informed that I get around 9084 searches in Overture (Yahoo) and by using our 50% greater-than ratio for Google (US) this give

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

us just over 18,000 estimated searches per month. If we be liberal here and apply that 50% of searchers click the Number One position then this gives us 9000 estimated clicks for the top rank site for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

SEO Company”.

Number Two position decreases by 3.5 times thus 9000/3.5 = 2571 searchers would click this link. It gets even more extreme when you consider what Position Ten of Page One is equivalent to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

9000/14.1 = 638 clicks.

If we carry and consider that Page 2 clicks are worth only 10% of the total monthly searches then we can truly grasp the real rapid decline that is happening to a site that is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ositioned at the bottom of the pile on Page 2: Position Twenty makes 900/28.2 = 32 clicks.

So my answer to the question “Should you settle for a Page Two listing” is if your budget allows it and your S

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

O Company has the skills available for achieving Top Ten results... Absolutely No!

Never, believe the hype that Page Two is an affordable place to be. When you consider 9000 clicks against 32 clicks th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t is when you conceive that SEO can be the greatest return-of-investment your on-line business is ever going to participate in and why many SEO firms still hail that Number One ranking as the Holy Grail

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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