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It is possible to achieve Page 1 listings on search engines without ever submitting your website. If you follow the five best practices for dominating the search engines that are described in the two parts of this article, then you will have a go

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

od chance of a high listing, although you will have to adapt the information to suit your own particular website.

The first part, this one, explains the importance of website design and the use of keywords. The second part will discuss contextua

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l relevance to the topic, commonly called LSI, the importance of links to your website and the fact that you cannot allow your website to remain static. You must keep updating it.

Before you can apply search engine optimization to your site, you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

must understand how search engines view it. Let's discuss Google, as being representative of a true search engine rather than a website directory. It is the most used search engine, and also the one that appears to set the standards for search a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd listing criteria.

Google does not list websites, OK? Get that understood right now. Google lists web pages. Theoretically, ten of your web pages could monopolize the first page for any particular search term. This is important because it mean

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s that you should make every single page of your website as attractive to search engines as possible. However let's consider your home page as being representative of your website and the page that Google finds first.

WEBSITE DESIGN IS CRUCIAL

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r>

So what are these magical five best practices? The first is the design of your website. When the search engines check out your site, they use algorithms, or mathematical formulae, that apply statistical rules to what they find. These are comm

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nly called 'crawlers' or 'spiders'. I will use the term 'spiders'. When you design your site, you must make it easy for spiders to crawl around it.

Spiders are slaves, and follow instructions to the letter. If you tell it to go to point A, it wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll go to point A. It won't wonder if that's the best thing to do - it will go right there. If it lands at point A and you tell it to go to point B, it will do that as well. Now, think what that means. If point A is another page on your website, a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd point B is a page on somebody else's website, where does the spider end up? That's right, you've got it!

When a spider lands on your web page, it does so at the top left of the first column in the first table. It then crawls along from left t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o right until it reaches the end of the column, then goes to the next column and so on. It then goes to any nested tables, again from left to right and so on. Using that information, you can draw a spider's web using your HTML: spiders are monoli

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ngual - they only read HTML, not Java or Flash or any other script.

Using the information above you should be able to work out a path on your website that will lead spiders to where you want them to go. The easier a spider can scuttle round your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

site the more pleased it will be with it. However, as hinted above, don't lead it off your site: it might just stay there! There are ways to lock certain doors to spiders but that is for Part 2.

KEYWORDS ARE SPIDER FOOD - DON'T GET THEM FAT!

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

>

Do you remember when you were told to use a keyword density of 1% - 3% on each page? Well forget it! That's nonsense. First of all let's look at what a keyword is. Have you ever used Google, or any other search engine, to find some information

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Of course you have ! Did you do what I do, and think of the best wording you can use in the box to describe what you want and wonder if these were the best words to use?

You probably did, and like me either got what you wanted or had to type in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

something else. Do you know what? Each of the search terms you used was a 'keyword'. That's right, a keyword can be a phrase as well as a single word. A keyword, in fact, is any term that a Google user enters into the search box hoping to get th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e information they need. Therefore, when you are adding keywords to your web pages, you are adding words or phrases that you hope others are using to find the information you have on that web page. Remember that Google lists every web page separa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tely.

What this means is that to maximize the traffic to your web pages you have to figure out what keywords Google users will use to find your website. There are tools to help you do that, such as the free Google Keyword Tool and Digital Point

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Keyword Tool, and the paid for Wordtracker. Check them out and decide what suits you best. Keyword research is a big subject, far too big for this article, but that is a rough idea of what is involved.

Use your keyword in your title and heading,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

once in the first 100 characters in the main body text, and once in the last paragraph. No more, though you can add it once every 500 words. And that's it. More information on the use of words that relate to your keywords will be given in Part 2

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Last Year Physician Resident Checklist

Last year residents have a lot on their minds; passing their final exams, where to start practice, and more importantly what kind of group or institiution will be the best choice for them to start a successful career. But don't forget some other important issues you must deal with; Licensing, DEA, UPIN and Board Certification.

Trade’s Networking

Imagine you are a project manager managing a big construction job. If you were that project manager, would you award a contract to someone who had a reputation for holding other trades up in their section because a job was not finished off properly?

With All My Heart and Soul

We need to be less afraid of death and more frightened by an empty life. When we feel the most love, passion, or energy is when we are the most alive. That's when our soul sings.

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