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So you’ve just launched your brand spanking new website and are now probably expecting people to flock to your site in droves an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d give your lots of money. Where are they you may ask as the weeks go by with only very minimal traffic coming into your site. W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ell they are not visiting you because you need to promote your site online by carrying out SEO, building a site is only part of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he battle.

You may be wondering what SEO is. SEO stands for Search Engine Optimisation and is as the name suggests what you mus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t do to optimise your site to be well placed in search engines. So what can you do to increase your presence in the major search

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

engines?

Back links are the major key to increasing the traffic coming into your site and improving your ranking for search ter

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ms entered. A back link is a link that points to your website from another website. Generally the more back links have pointing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

owards your site the better, although the quality of link is important as well, so its best practice to avoid getting back links

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

from non-relevant themed sites or pages.

How does one go about getting these back links?

A good start would be to begin submi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting your site to free directories, premium directories, niche directories and to write quality articles related to your website

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and then submit these to article sites.

There are many directories on the internet with many allowing you to submit your site

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

for free inclusion. There are also many premium directories which charge a fee for including your site, which can be more useful

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for getting a higher quality link (If you have the budget). Niche directories related to your site can also be beneficial for ge

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tting a quality themed link.

Articles represent another excellent way to gain back links. There are hundreds of article submiss

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on sites on the internet which are always on the look out for well written and informative articles for their readers, which all

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ow you to submit your article for free. In return for submitting your article to these sites most sites will provide you with th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

opportunity to create a back link at the bottom of your article that points back to your website. If you have a website about t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ravel for example you could write articles about various popular travel destinations from around the world. If you get stuck for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ideas the internet is great for swatting up on your facts, just be sure to write the article in your own words.

I hope you have

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

enjoyed reading this brief introduction into the world of SEO and I wish you all the luck in the world with promoting your site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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