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The competitor analysis I refer to here is not to be confused with the Competitive Analysis applied to a business to determine a unique selling proposition or a Competitive

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Advantage.

The competitor analysis to which I refer is that which when applied to a web site makes it possible to determine what improvements are necessary to a web page an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

web site in order to compete with competitors holding a place in the Top 10 Search Engine Results.

Anyone who has a web site quickly discovers that unless they have a list

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng on the first page of search results for a particular search term, they stand little chance of getting any significant free traffic from a search engine.

Competitor Analy

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is when applied to a web page means that you can establish how much to optimize a page in order to compete against the top 10 competitors for the keywords that have been tar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eted.

It also means not wasting time overly optimizing pages that don't need to be and avoiding an over optimization penalty that can be applied by a search engine, resulti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g in a worsening, not an improvement in ranking.

Competitor analysis compares a web page against each of the 10 competitor’s pages in the top search engine rankings for man

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y 10’s of important ranking factors. It can advise what the page doesn’t have, what it has too much of and suggests what can be changed to improve ranking.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

>Competitor Analysis On-Page Factors
A typical competitor analysis looks at Keyword Quantity, Keyword Density, Keyword Prominence and the Number of Words & Cha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

acters in each of the following areas:

Page Title, Meta Keywords, Meta Description, Body Text Overall, Body Text - First Sentence, Page URL, H1 & H2 Headline Texts, On Page

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Link Texts, Outbound Link Texts, On Page URL’s, Outbound Link URL’s, Image ALT Tags and HTML Comment Tags.

Competitor analysis is also not constrained to just factors on a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eb page, but can also be used to assess off-page factors.

Competitor Analysis Off-Page Factors
Links to a site are now more important that e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er in determining whether a top 10 search engine ranking can be achieved. A typical off-page competitor analysis will therefore consider each of the following:

Total Incomi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g Page Links
Keywords in link URL's
Keywords in Link Texts
Other terms used in links
.edu links
.gov links
DMOZ links
Yahoo Directory List

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ings
Deep Link Ratio
Site Age

From all this analysis it is possible to establish what factors are likely to have placed the analysed web pages in the Top 10 searc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

results and what is required in order to compete with them and gain a top 10 ranking.

The analysis may also include an assessment of the keywords used by a competitor dete

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mined from the page content. Keywords in the keyword meta tags are not used because they are unreliable for determining what keywords a competitor is actually using.

Compet

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tive analysis provides a lot of data with which to make a decision on what is required to compete with competitor web pages holding a top 10 ranking.

However, what should n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t be overlooked is whether the time, resources and knowledge is available to compete with those sites already holding a top 10 ranking.

It may be more cost effective in ter

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s of time, effort and resources to compete initially for a keyword phrase that has less competition and against web sites not so well entrenched in the Top 10 search results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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