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What if I were to tell you that one of the most important principles of search engine optimisation is so simple you that you will kick yourself for not realising it before? I'm ta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lking about something called anchor text optimisation. The basic idea behind anchor text optimisation is that when one website links to another using a text link, the text that th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e web designer uses to form the link is called the 'anchor text' i.e. someone linking to this article would probably use something like 'anchor text optimisation article' or 'anch

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or text optimisation guide'.

Why Is This Important?

You may well ask. Well here it is. Behind the scenes search engines look at the anchor text of the links that point to your s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ite and use it as one of the major factors in deciding what your site is about and what search terms your site is relevant to. Let’s take a look at an example. If I were to set up

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a website discussing the advantages and disadvantages of anchor text optimisation, I would want to collect as many incoming links from other SEO related sites as possible that con

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tained the key phrase 'anchor text optimisation' in the text of the incoming link. If I have 100 incoming links from related websites that all have 'anchor text optimisation' in t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he link text then the search engines can conclude that my site is indeed related to the topic of 'anchor text optimisation'. When you combine this with the fact that my site is al

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

so optimised for my target key phrase then the search engines can clearly see that my site is all about that particular topic.

But Why Do Search Engines Place So Much Weight On A

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nchor Text

When you stop and think about it, a web designer can put whichever key phrases he likes into the content on his website so these on page search engine optimisation fac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ors are very easy to manipulate and very easy to change. Links on other people’s websites however, are very difficult to manipulate. The owner of each site has a choice of the tex

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t that they can use to form the link. So by looking at all the links that point at your site, the search engines can make a more accurate and unbiased decision about what the inte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rnet community are saying your site is all about.

An Extreme Example of Anchor Text Optimisation

If you visit Google and enter the key phrase 'click here', you will find that th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e result that is returned is the Adobe Acrobat Reader download page. Furthermore if you look through the page you won't see the key phrase 'click here' on there anywhere! So what'

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s happening here you will probably ask. Well when someone puts a PDF file on their website, they invariably but a link next to it that says something like:

This file requires ado

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e acrobat. To download a free copy of adobe acrobat please 'click here'.

The anchor text on the links to the adobe acrobat download page is invariably 'click here'. Consider the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fact that there are thousands, if not millions of links pointing at this page and I’m sure you can understand that the search engines are getting a pretty strong indicator that th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e adobe acrobat download page is in fact about the key phrase 'click here'!

Conclusion:

Anchor text optimisation - although a very simple principal is very, very, important to y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our search engine optimisation success and in my professional opinion is just as important as having the right target keywords written into the content on your website. The best a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

dvice I can give is to decide which key phrases you intend to target and set about obtaining as many links as possible with that key phrase in the anchor text of the incoming link

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/75060/diggit-Anchor-Text-Optimisation-Guide.html">Anchor Text Optimisation Guide</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/75060/diggit-Anchor-Text-Optimisation-Guide.html]Anchor Text Optimisation Guide[/url]

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