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Black hat is a common term known to search engine optimisers, it is considered as unethical techniques used to get websites increased exposure in search engines.

Search engines such as Google,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Yahoo! and MSN wants to ensure they are showing relevant results to their end users. For those who employ successful “Black hat” or “Unethical” techniques to get their sites to show up in the se

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rch results pages, more often than not, will not give you the information you were looking for.

For example, if a Webmaster wants to make money with Google Adsense, they place content on a webp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

age in the hope that when someone finds that page, they will click on an Ad because the content on the page is not useful. In return, the Webmaster gets paid for that click.

The result is poor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ser experience because of the black hat SEO techniques used by the Webmaster to fool the search engines into believing the page was relevant to the search.

This is exactly what search engines a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e trying to combat.

If you are a person who is hoping to outsource search engine marketing, then it is important you know what to look out for and avoid when trusting someone with your website.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Here are some common Black hat techniques:

Keyword Stuffing

Keyword stuffing can be achieved in a number of ways. It is an unethical technique of using tags such as Meta-tags, Alt tag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and title tags to stuff with your target keywords. Search engines reads these tags and can help to indicate what a page is about, however, if you stuff your tags with keywords, and the search e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ngines find out, then this can cause your site to be banned.

An example of keyword stuffing in alt tags (tags attached to images) could look something like:

[img src=”images/my_cat.jpg” alt=”b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ack hat, dodgy practices, black, hat, spam, unethical,hat black,black hat is cool,im spamming for black hat,practice black hat”]

As you can see, the webmaster is wanting the search engines robo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s to notice the keyword black hat in the hope it will get a better ranking in the results pages, however, this is unethical and something which if picked up, is likely to get the website thrown

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out of the search engines.

Hidden Text

The most common way to hide text on a webpage is by setting the font colour of the text to be the same as the page background, this way it is not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

asily picked up by a site visitor.

People use hidden text to load keywords and phrases into a webpage that is only read by search engines to increase their rankings in search engines. However,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

this tactic goes against search engine guidelines and if picked up, can get your website banned.

One way to discover if a site has hidden text is to click Edit/Select all in your browser, if yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

see text, which is otherwise not visible, then this is hidden text.

Doorway Pages

A common example of a doorway page is for a Webmaster to create a page specifically for search engines

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

which probably would make no sense to a user. They will get the page for search engines ranking, and when a user clicks on the result from a search, they will immediately be redirected to a dif

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ferent page without their knowledge.

An easy way to discover a doorway page is to look at the description in a search result and to look for that content when you click through to that page. If

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the content is not within the page content or in the description Meta-tag, then it is likely the result you saw was a doorway page.

*Note: Google can sometimes use descriptions in their webpage

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

results from DMOZ, check to see if the site is listed in DMOZ and check the description to clarify the description is not from them.

These are the most common techniques used by Black hat Webm

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sters

All of these methods can get your site banned from the search engines, so when outsourcing SEO work, check over your website to ensure none of these tactics are being used on your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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There are probably many things that are missing from a successful ad. Can you name one that would be helpful to know? I can.

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