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Google has updated the interface and added new features to Google Analytics. If you don't like

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the new interface, you can still use the old Google Analytics until July 18th. All that curre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t users have to do, is go to their Google Analytics account and it will be automatically upgrad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d.

I thought every one on the planet had a Google account by now, but if not, you can follow t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e link at the end of this article, or type Google account sign up into Google. If you already

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ave a Google account and want to sign up for Google Analytics, you will also find this link at

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he end of the article.

The old style interface tended to look crowded when you looked at the w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

orld map with all of your visitors shown as dots. Not you can drill down by continent, then by

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

region, then by county.

There is a different large format line graph that shows total visitor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

day by day on a weekly basis. This looks like a handy snapshot of your web site traffic.

The

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

source traffic breakdown is a little different and works better, especially if you have traffic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

from a large number of sources. The initial view is broken down into direct traffic, referring

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sites, and search engines. You can then drill down each section for more specific information

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n individual sources, such as ezine articles, press releases, blogs, under referring traffic.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Also a new content overview gives better information on the behavior of visitors to your site.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he report shows you what keywords were used to access your site, and a new overlay feature lets

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you go to your home page and click on the links to see how many visitors clicked on them.

Ok,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat’s about it for the new and improved Google Analytics. I hope you can use it effectively to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

improve your SEO Strategy

Go

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gle Account sign-up

Google Analytics

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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