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As you probably know by now, keyword research is the key, pun intended, to getting rankings that produce traffic for your site. That being

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

said, not all keywords carry the same value.

Just to make sure we are on the same page, let’s run through keyword research real quickly. K

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eyword research is simply the task of identifying what your prospects are typing into search engines to find things within your niche. You

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can sites such as Wordtracker to do this.

Most sites make a major mistake when doing keyword research. The take the correct initial step o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f developing a large list of keyword phrases. The problem is they then fail to parse their keywords. Instead, they simply prioritize based

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on the total traffic produced by a phrase or by how easy it will be to get ranked for a particular phrase.

If you want to make hay through

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

search engine optimization, you need to parse the keyword phrases you find in your research. What does parse mean? It means you need to ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

egorize the phrases by the likelihood someone using them will actually buy. Let’s take a closer look.

The first category to be parsed is t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he browser phrases. Who, why, articles, information…all these words are indicative of a person that is looking for something within your ni

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

che, but probably is not red hot to break out the credit card and make a purchase. These people are just browsing, which means these phrase

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s should get a low priority in our seo efforts. Yes, people coming to your site through rankings for them might buy later, but then again t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hey may not.

The second category to be parsed are people with problems. These phrases tend to have words such as how in them. A person sea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rching for “how to fix leaky faucet” has a problem and you can provide a solution they can buy. That being said, many of these people may j

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ust be looking for free information on how to fix their faucet. Still, this prospect is more likely to part with their money, so we should

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rioritize these phrases above the browser category previously mentioned.

The third category to be parsed is the ready to buy phrases. Word

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s to look for include buy, purchase, cheap and so on. Basically, you are looking for a “give it to me now, dammit” type of theme. For examp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

le, a person searching for “buy a repair kit for leaky faucet” is someone ready to pay you money. Your conversion rate on such traffic shou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ld be tremendous assuming you are offering a reasonably priced solution. As you can guess, these keywords should be the first that we focus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on when optimizing the pages of our site.

Keyword research is obviously critical to your success in seo. That being said, take the time t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o exam your keyword list and emphasize the phrases that are going to lead to sales. Your goal is to maximize sales, not necessarily traffic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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