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Without doubt getting into Google – or the other major search engines is a major goal of most new web sites. Search engine traffic is more targeted

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and less expensive to maintain. Unfortunately new web site owners are often new at internet marketing and prone to falling for scams and just plainl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

doing things the wrong way. Here are a few things NOT to do.

* Believing the impossible: Run don’t walk away from any company that guarant

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es a front page listing for your web site. Even Google cannot do this. There are only two ways to get this 1)Pay per click advertising – which is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ludicrously expensive or 2)Your listing will be for an extremely obscure keyword phrase of maybe seven or eight words which is unlikely to bring you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

any traffic. Of course the “SEO” company has charged you a lot of money for this “service”.

* Spamming the Search Engines: Usually by multi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le software submissions. Whilst one submission is often not enough for the small and medium sized search engines, the larger ones may ban you for s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

amming them. Many of the search engines know the various submission software packages and automatically ignore them. Hand submission is always best

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and the popularity of the search engines means that they may take some time to respond to your request – so patience. Conventional wisdom states th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t it can take a new site up to six months to be spidered by the major search engines. DMOZ is even longer.

* Keyword stuffing: By putting

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he same few keywords continually on your web site and in your meta tags. Use your keywords naturally.

* Hidden or Inappropriate Text: Sear

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h engines work by scanning pages for certain keywords which are submitted into a search request and then display the results for the searcher. Don’t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be tempted to hide these keywords by using the same color text and background. Similarly don’t put keywords on your web site that are not appropria

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e to the site. In particular do not stuff your site with competitor names and slogans. This will probably get you banned.

* Doorway Pages:
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
This concept is still sold by some less than scrupulous SEO companies, even though the major search engines banned them a long time ago. A doorway
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
age is a page with little content on it, especially constructed to attract search engines. They are now banned because they offer very little to the
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
visitor.

* Link farms: These are web sites that are put up to only include links. They typically have a considerable number of links – oft
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n in the hundreds – and very little content. These links are of no use whatsoever to your web site and in some cases can be detrimental to your sea
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ch engine listings. When you get asked for a link always check the site asking for the link.

Search engines are very sophisticated now a days and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
he algorithms they use are constantly changing and always secret. They know these tricks and using them runs the risk of your web site being banned

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Want To Get Into Google Quick? Here's The Wrong Way To Do It

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