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What are the essential elements of a SEO Strategy? Regardless of the size of your company or budget, initially, these are the important things to consider in any Internet marketing campaign.

Step 1 – Keywords – since the Inte

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rnet is all about search, the keywords you choose to allow customers to find your company are all important in your SEO Strategy. If you were a purchasing agent or buyer for your company’s products or services, what would you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ype into a search engine search box like the one at Google? When you do this, can you find similar companies to your own that are some of your competitors?

Check the number of “Personalized Results” (upper right of the results page)

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to see what number comes up. If the number is roughly between 1 and 50 million or so, you have a much better chance of a ranking in the first three pages of results than if there are 75-200 million results. Try to be specific in yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r keywords, and limit your keyword phrases to one or two phrases of 2 to 3 words each. This does require some thought to choose wisely.

Step 2 – Here’s where you get to play “journalist”. I’m not joking ! Imagine yourself a mini-C

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

N correspondent. Even on a small scale, what is there that is notable about your company? Is there a recent acquisition of new technology, a new business strategy, a new partner, a major new customer, or a recent change of direction

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

It does not have to be anything significant enough for the local news, just something interesting.

Maybe the type of business is not commonly known, and there is a general interest angle to explain what the business is and what you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

do. You could explain the business to a lay person that has no knowledge of it, to clear up possible misconceptions. Any of these approaches will work to promote your company and will help your overall SEO Strategy. It will just ta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e a little creativity.

Now you can write a press release in the third person. Be careful not to make a sales pitch, just tell, and don’t sell. Of course, you should use your keywords in a natural way, as if you were in a discussion

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with the reader. Make sure your title incorporates your keywords, and use them in every second of third paragraph or so, without sounding stiff or forced.

Find free press release companies on Google, read the rules for each one, an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

submit to several of them. Each press release site will have a slightly different submission standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

econdary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your pre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s release there, under your search keywords ! What is the significance of this, you may ask? You’ve just created fresh content with a link to your website. This is something that Google values, fresh original content, and an incomi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g link. You may start to see a SEO Strategy emerge here. What do you think?

Step 3 – find free article submission sites listed on Google. Article writing is only slightly more challenging than writing for press releases.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Press releases may allow a little self promotion, under the banner of “news”, but article sites usually do not allow it. An article reads more like the encyclopedia, but it doesn’t have to be pedantic. It can read like a general in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erest story. The rules must be respected here, which vary from one article site to another.

There is usually an approval process which can take from a few days, to a week or more. Don’t worry, if you make a mistake, the worst that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can happen is that your article will be delayed from publication on the Internet. You will have an opportunity to correct it, and learn from whatever went wrong.

Press releases tend to be like the proverbial hare in the tortoise and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the hare story. They jump out relatively quickly in Google positions, but articles tend to stick around for the long haul, (like the tortoise), on Google. Both approaches should be a part of any sound SEO Strategy. Oh, and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

I almost forgot, if you get stuck, you can always speak to a SEO Strategy consultant. By the way, can you guess my target keywords for this article? It should be obvious by now.

Good Luck with your Internet marketing efforts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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