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Plastic cards. They are not new. But what is interesting is that companies are increasingly seeking new and innovative ways to ut

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ilize plastic loyalty cards for a long lasting branding impression, in addition to their provision for specific messaging.

Retai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lers use this concept well. They know that providing an offer on a plastic card instills loyalty, card retention, brand identific

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tion and a “top of mind” awareness that is especially powerful and unique. These plastic cards can be truly thought of as “wallet

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sized wonders.” They are durable, memorable and kept for a long time.

The power and flexibility of plastic loyalty cards is as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

daptable as the issuer and the customer wishes it to be. The way these cards lend themselves to a wide variety of business situat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ions is quite impressive.

Plastic cards provide marketers with a tremendous array of options. It is now possible to wave a wris

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

watch and have your car all gassed up. You can flip a keychain and quickly pick up that latest bag of fast food. Flash your plast

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ic when entering the gym, and your next month’s membership fee is paid.

The loyalty engendering aspects of plastic cards are esp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cially interesting. Marketers know that value-based offers embedded within plastic cards promote a high branding awareness while

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

encouraging additional, ongoing business.

Credit card issuers are especially skilled at exploring new and innovative methods of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

enabling plastic cards to promote loyalty and more frequent use. There is a definite appeal to offering fast transactions for mob

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le, time sensitive, on the go consumers. When you add to that the capacity for incentives based on repeat visits, value-based inc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

entives and the loyal patronage that results, the card issuer has a winning and powerful marketing tool.

Credit card customer ch

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rn is forcing card companies to intensify their efforts with customer loyalty. Nearly every adult American has at least one credi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t card. Meanwhile, issuers are hoping that the availability of new and innovative ways to use these cards will further promote us

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ge and brand loyalty. As plastic loyalty cards continue to evolve, consumers might discover that their familiar wallet-sized shap

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e is changing. The basic purpose and functionality of these cards, however, will always remain the same.

Many leading plastic ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d manufacturers have excellent capabilities to produce and customized all types of plastic loyalty cards. Visual Products Inc. fo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r example, is a direct-to-the-industry manufacturer that also has its products available for purchase by businesses and consumers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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