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Designing a Search Engine friendly site is getting more important as more Internet users are using the search engines

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

such as Google, to find the information they need. The following are the most significant points for the Webmasters

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o consider when they are creating a site on any content.

The first and most important step is to create a crawlable

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite. Without a crawlable site, it is useless even to have a content rich site because search engine cannot display yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r site to the searchers.

There are a few reasons why a site cannot be crawled by the Search Engine bots. One of the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

easons is that the site requires authentication. Search Engine bots cannot access to content that requires logins. He

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ce, Webmasters must be aware that member-access only areas will not be crawled by the bots. In addition, pages that

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

generated dynamically are also left untouched, URLs containing session ids are often ignored by the search engines.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he second step is to ensure that the site has a navigation system that is based on text links. Search Engine bots can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ot follow links that are powered by JavaScript or Flash. Therefore, to facilitate the indexing of the site, a text-ba

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ed navigation links menu is always preferred. A workaround to this issue is to submit a sitemap to Google so that it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ill know what are the sites that are missing from their index activities.

The next step is to code the site using Ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cading Style Sheets (CSS). Coding in CSS also has many advantages over the conventional table designs such as smaller

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

file size and faster loading of the entire site. The smaller file size will often mean that the page will have a high

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

text-to-code ratio. This is an important factor as it allows the bots to crawl faster as well as the indexing.

The

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ast step is to submit a sitemap to Google. This submission will aid the Webmasters in monitoring their sites statisti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s such as queries, pagerank and other useful administrative tasks. From this Google sitemap account, Webmasters can a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

so have a clearer view on when is their sites last visited by the bots and how to verify any errors (if applicable).

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Having a Search Engine friendly site is an important step to start off when creating a new site. With the implementat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on of the steps above, there should be no reason why a site should not appear in the Search Engine Result Page (SERP)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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