Digg It - Internet and Businesses Online

Search engine optimization that will henceforth be referred to as SEO, is r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

egarded by many as being a magical or mysterious way of getting your websit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

listed on the search engines. There is actually nothing mysterious or mag

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ical about it, and it does not get your website listed on search engines.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

et me explain about the last statement first. The search engines that coun

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t do not list your web site. Let’s take Google as the most important searc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

engine on the internet, which it is, and even Yahoo cannot deny that. Whe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n Google crawls your website, it follows the navigation that you provide it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with. It checks your home page and then every individual page that your na

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vigation leads it to. If there are pages you don’t want search engines to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ee, you can prevent that. I will show you how later.

Basically, the point

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s that Google lists individual web pages, not web sites. SEO, therefore, ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n be applied to each page of your site separately, and each page is listed

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n Google indices separately. The term ‘indices’ refers to each individual

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

index for each search term used by a Google user who is searching for infor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ation. Each of your web pages will be listed differently for each search t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erm.

You can test that by searching Google first for ‘search engine’ and t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en ‘search engines’. You will find different results for each search. You

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

must determine exactly what search term, or ‘keyword’, you want each page

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n your web site to be found for, and optimize it for that exact search term

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Search Engine Optimization Tips Part I

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