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Anyone that has done a little competition research on Google, or a keyword suggestion tool might be a little overwhelmed at first. The reali

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ty of Internet business though is that very few people running these (Internet businesses) actually know how to market their web site online,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

which eliminates 95% of the competition right from the start (in my opinion).

You may get a little worried when you Google something and fin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

25 million results come back, and you start to think; "How am I ever going to compete against 25 million people?" Am I right? I know it ha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

crossed your mind at some point in time during the setting up of your Internet business. Here is what you have to realize - Out of that 25

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

million, how many of those results are actually competition? How many of those results are an article, or a paper somewhere and have your ke

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

word in the content somewhere, and are showing up as a result just based on that? Google is doing a pretty good job lately at serving us up

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a list of pretty relevant results on the top of the SERPs, and if you have a site that is actually selling something (and relevant content) t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

en you will be above most of the 25 million worthless pages that come back as results.

Narrow down the competition by using the tools that G

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

oogle freely gives away, and do an "allintitle" search for your keywords. If you go to Google and type in the search bar - allintitle:your ke

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

word here .... (obviously typing in your keyword or phrase instead) you will get a list of sites that are using "your keyword here" in the ti

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

le of their page. You will notice how this dramatically reduces the number of websites that come back as results. This is not a perfect num

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er, but does give you a better idea of how many people you are actually going up against. Now, you take that number and there is a very smal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l percentage of people that actually know how to market their site online, and that is your true competition. If you are a brand new site an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have no Internet marketing experience, then I would suggest not going after a market niche that brings back more then 20k results when using

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the "allintitle". Remember, the lower the number (allintitle) the easier it is to obtain a higher ranking on the search engines.

I am invol

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed in industries that one would think are highly competitive just through basic searches on Google, but when really taking a deep look into t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he competition there are usually 4-5 sites that I am going up against that really know what they are doing (and this is out of millions of re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ults with the first Google Search). Finding this information out helps me know (and could give others the courage) that I (or they) am not w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sting my time, there is not to much people doing what I want to do, and that my Internet business actually has a chance to survive and thrive

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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