Digg It - Internet and Businesses Online

One of the least understood and utilized areas of SEO is probably page structure. Webmasters will use an editor such as Frontpage, Dreamweaver, etc. to create there pages making sure to get

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the right keywords in the title tags, spread throughout the pages, in links, alt tags, etc. all the while forgetting one important fact, what it looks like to the search engines.

Unfortun

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tely, a fairly small amount of webmasters actually know how to code in HTML. They use a WYSIWYG editor (What You See Is What You Get)such as one of those mentioned above. There is nothing w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ong with that, in fact, it is how I originally started. The problem is that most of these types of editors produce horrible and I mean HORRIBLE code.

This is often referred to as "code blo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t" and while it isn't NECESSARILY bad, it is not good either. First, this "code bloat" increased the overall size of each page. For some pages, this isn't a big deal, but for pages that are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

already fairly large in file size, this can make a big difference.

I once went through a page that was roughly 50kb in size and removed all of the offending code bloat caused by a WYSIWYG

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ditor. Once finished, the size of the page was reduced to roughly 30kb. That means just under 50% of the pages size was extraneous code! Now, you may be asking yourself..."Self...that's a l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot, but what's the big deal". Well, the issue is that at 50k, a visitor on dial-up will have to wait an average of 10-12 seconds for the page to load, while at 30k a dial-up using visitor w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll only have to wait 7-8 seconds for the page to fully load.

That 3-5 seconds may not seem like a lot, but it could mean the difference between the visitor staying on your site or leaving

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o visit a competitor.

Now, there are definitely other reasons to avoid "code bloat". That brings us to SEO. Remember, while your pages make look pretty when viewed in a browser, that is NO

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

how a search engine sees them. They see only HTML. Have you ever pulled up a page to look at the HTML of the page only to go "Whoa...I can't make heads or tales of this!". Well, put yourse

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f in the place of a search engine spider.

In order to know what your site is about and to properly index AND rank your site and all it's pages, it needs to be able to properly read your pa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es. This means the less code the spider has to sift through to find your content, the less chances there are that something will cause them to get "tripped up".

Over the past 9 years, I ha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e seen the search engines get MUCH better at spidering sites, but if you think it is impossible for an error on a page to cause a spider to not be able to properly index a page...think agai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n! I've seen it happen on more than once occasion.

So...what can you do to avoid the issues associated with code bloat?

First, lean HTML! There is nothing wrong with using a WYSIWYG edito

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to create your pages, but you definitely want to be able to go through them and remove some of the offending code. Today's WYSIWYG editors are better, but they still have there quirks.

Se

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ond..use CSS! Learning and using CSS is probably the single best thing you can do to decrease the amount of code on your pages. I would hope you already are using CSS, but if not, it's time

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to learn.

Third..place all unnecessary code in external files! Does your site use javascript? Put it in an external file and call it. Same goes for CSS. You've done the work of using CSS,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ow put it into one file and call it instead of letting it take up space on each page.

By keeping the actual code of your pages as lean as possible, you make it that much easier for the sea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ch engines to read the actual content. This isn't an treasure hunt. We are trying to make it as easy as possible for the engines to find this treasure so stop hiding it behind piles of code

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/75370/diggit-Page-Structure--Make-It-Lean-N-Mean.html">Page Structure - Make It Lean N Mean</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/75370/diggit-Page-Structure--Make-It-Lean-N-Mean.html]Page Structure - Make It Lean N Mean[/url]

One of the largest industry shifts in the history of this country is going on now. Traditional travel agencies are being replaced by Internet Travel Agencies. The author points out that this means that even home based businesses will have a shot at a piece of the $7 Trillion travel market, right from their computers.

This is part 12 in my series on goals. These can be used in anything from affiliate marketing to real life romance. Please tell others about this series as I think there are things that can benefit everyone in some way.

Are you ready for the health market explosion that the baby boomers are about to bring onto the internet? If not there’s, a good chance that you’ll want to get ready for it. So here are 5 Essential No-Cost or Low-Cost Resources for you to start making money in the health and fitness market.

Tags

Links

Digg It - Page Structure - Make It Lean N Mean

Related Articles: