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The statistics supplied by research databases such as Forrester and comScore, provide very useful and important

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

information on the impact of Internet marketing today. Within this topic, we can also consider statistics on sea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rch engines such as Google and Yahoo, and realize the importance each provides in terms of visibility and traffi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

c generated. But how does search engine visibility impact consumers, Internet based companies or just the curiou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

industry readers?

Statistics on the use of search engines for 2006

Last year it was estimated that MSN Search

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

held a 13.2% share of searches in the US market in March 2006 (comScore Media Metrix Ratings), while Google Sit

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es led the pack with 2.7 billion search queries performed, followed by Yahoo Sites (1.8 bln), MSN-Microsoft (849

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

,000), Time-Warner Network (486,000), and Ask Jeeves/Ask Network (376,000).

What does this mean for you?

More

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd more people are turning to the search engines to find information and unless all your web content is optimize

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d for the search engines you're losing business hand over fist.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

/impr/search_engine_visibility.html">Search engine visibility is no longer optional - it's a must. All your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

content must be optimized - web pages, press releases, blogs, RSS feeds. And if you are podcasting (and you shou

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d be!) you need to optimize the podcast and the show notes page.

Now is the time to learn how to find the best

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

'long tail' key phrases that can bring you high rankings and search engine visibility fast, while you work on th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e broader 'head' words.

If you are in the BtoB space, Google visibility is essential. Studies show that while B

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

toB buyers find 25% of their data in print trade magazines and 30% in online newsletters, the other 45% use Goog

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e search. Search engine optimization (SEO) is an integral part of marketing and PR today. And it's a great sourc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e of marketing information. Marketing and PR people need to work with their SEO and SEM folk on keyword research

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and strategy.

If you don't have someone in-house who can steer you in the right direction, contact me and we c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an work with you to identify your keywords and phrases and show you how to obtain great search engine visibility

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I got a customer with a complaint screaming down the phone at me, what do I do? Do not go on the offensive but listen to their problem then repeat it back so they know you fully have grasped the problem from their angle on the matter. Thank them for bringing the situation to your attention. You cannot fix what ...

The concept of knowledge management or knowledge sharing makes intellectual sense to the leadership teams in most organisations. Why wouldn't we want to learn from our successes and failures, and translate that learning into value? However, there is often a gap between the conceptual understanding, and their own behaviours as leaders - and that can be a problem?

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