Digg It - Business

Public relations or PR is the best way to build your personal or professional brand.

Many people think PR is about 'spin' but it is about buildin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g strong relationships with all your important stakeholder groups.

How can you build your brand using PR? Here are the third seven of 21 tips.

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; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

strong>15. Write a Letter

Express your opinion on a current topic by writing a letter to the editor.

A time-tested way of taking a stan

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d and gaining visibility.

If it is controversial enough and you have expertise in the area it may even turn into a story in its own right so be p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

repared for a call from a reporter!

16. Release a Letter You Have Received

Again, if it is controversial and newsworthy, the me

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dia may be interested. It could be a historical letter never before published providing new insight, feedback on a product or service or a commend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ation.

If you want to control where it is seen, just publish the positive letters you get from clients on your website or in your newsletter.

No

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hing builds success and helps credibility like third party endorsement from others.

17. Adapt National Reports and Surveys For Local Use<

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

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Local media are always looking for local angles on big national or international stories.

18. Stage a Debate

The more

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

diverse and divisive the opinions the more the sparks will fly.

My favourite is the Geoffrey Robertson style Hypothetical debate where

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you have a panel of experts debate a scripted hypothetical scenario.

I love researching, writing and then hosting these fun and entertaining yet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unpredictable debates.

By the way if you're looking to add one one of these to your next conference, drop me an email or talk to your favourite s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

peakers bureau, and let me show you how a professional speaker can take the risk out of running a hypothetical at your next event.

19. Ti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e-in With a Well-known Week or Day

At this time last year, a client of mine received exceptional national exposure on how to check if yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are a chocoholic. Perfect for Easter!

20. Organise a Media Tour

Let the media get an inside view of how you work and your oper

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ations. Remember to think picture opportunities for photographers and TV camera operators.

21. Interview An Expert

This is a ti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

me proven way to gain good PR. And, podcasting makes it so easy! Always aim to interview someone who has high credibility and visibility that comp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lements your business.

Listen to how Mohamed Tohami (pictured right) from Egypt interviews myself to build his PR and brand. Turn up your speaker

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s and listen to this podcast n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ow.

Who could you interview to build your brand?

(Source: Adapted from Public Relations: Strategies & Tactics Wilcox et al. 1995, p.300

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - 21 Proven Ways To Use PR to Build Your Brand (Part Three)

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