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We all know how important a logo is for an organization. Starting from the stationery, accessories to large billboards

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, a company logo finds place in almost everything that belongs to the company. Wrong placement of a logo can easily de

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mean the very essence of it and that’s why, placement of a logo at the right place is critical. While there is no pre-

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

etermined perfect place for a logo to be positioned, the thumb rule is, irrespective of its color or size; a logo shou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ld be put at a place where it gets the maximum exposure.

So, how do we go about it? There are no fixed rules for plac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing a logo. So before positioning a logo on a product, we need to answer three simple questions:

Who will use the pro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uct? How will it be used? Where will it be used?

Let’s take a basic example of stationery accessories like a pen or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a pencil. In case of a pen we are more likely to find the logo at the middle of the tube whereas in case of a pencil

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

we usually find it at the rear end i.e. away from the tip. The underlying reason behind this placement is while using

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pen or a pencil, we hold it near the tip and thus that place gets concealed within our fingers. So having the logo ne

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ar the tip makes less impact. The rear part of a pen or a pencil gets the maximum exposure, so a logo over there gathe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rs more viewer attention.

In automobiles, the logo can be found both at the front as well as the back of the vehicle.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

The front bonnet of a car usually has the emblem of the manufacturer and the rear end has the name of the brand emboss

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed. However, the degree of viewer attention differs to a larger extent. For instance, while walking on the street or d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

riving a car, we tend to move away from an incoming speeding vehicle whereas we follow or overtake a vehicle that is m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ving in our direction. So the rear end of a vehicle gets prolonged attention than the front. Nevertheless, when the sa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

me car is parked, we see the front of it. The presence of the emblem on the bonnet makes the brand recognizable to the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

viewers.

The positioning of a company logo keeps chan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing with the object in question. An exhaustive research beforehand will definitely help in positioning the logo in the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

optimal way. So look round, keep the above questions in mind and you are sure to find the perfect place for your logo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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