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It is essential that when you start a non-profit group that you fully consider all the implications of the message you send out. A simple catchy slogan can destroy all the good will inten

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t if done incorrectly. Let's look at a case study shall we?

The "Me to We Organization" was started to help the Children of the World, its headquarters are in Canada, but like many non-p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rofit organizations it will gladly take volunteers or donations from anyone in any nation. Thus a target market for wealthy donors might be in the United States. Of course if we look at t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e name of the organization and the title, we should see some obvious mistakes in branding.

"Me to We" suggests giving up the individual for the whole. Well that is like saying Capitalism

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is Bad and Communism is Good. Yet we know from history that the biggest abuses of human rights have been caused in communist nations. You may email me if you need historical examples. Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

branded logo uses an interlocked m and w as the symbol, which is good as it suggests combining the two, but the slogan suggests erasing the individual for the many.

Thus the new

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

symbol should be;

M

W = E2

If you put the M and W together on top of one another they form a symmetrical shape with an = sign in betw

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

een you are left with E over E or One. Thus the Whole is the One and the One is the Whole you see? Then if you take the two E's left over you can multiply the efficiency. E squared. And t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is is a take-off of E=MC2 and so that ought to be the symbol for the movement.

We do not wish to change people when building a philanthropic endeavor; we wish to enhance understanding, p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

roper thinking and ability to live in harmony. In this case study it should be evident that a huge error has been made and the lesson is; Do not take away the individual fore "I" may be a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le to do what 50 people can do, why waste efficiency.

Indeed, why should someone have to give up self to join a group to help others? Groucho Marx might have a comment on that; remember

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his famous quote.

"I would not join any club that would have someone like me for a member."

Do not destroy the individual for the bett

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erment of the whole and do not destroy the whole for the betterment of the one. Actually philosophically if you destroy either you are doing the same thing anyway and we are all doomed to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

repeat.

It is not about "We thinking" or "We acting" as an actualized individual already does that automatically; altruistic gene [obviously part of the human make-up]. You see if someon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e makes a group "Me to We" then many individuals will say that I am 'never interested in being part of that' thus you lose all the superstars, but if we add the WE to ME or the ME to WE t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

en WE all win. That is a Win/Win +.

I think as it stands the "Me to We" sends the incorrect message when you think it through. Although it is quite catchy on the surface for such an orga

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nization. They must enhance the volunteer individual, add to their self; do not take it away or change them into something that they are not.

I hope you have enjoyed this case study of a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

disaster in Non-profit Branding. The organization "Me to We" seems to or appears to have incorporated a slightly different slogan for another division of its philanthropy; "Feed The Chil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ren" so perhaps they have come to realize this branding issues. Of course one has to wonder if the stigma still rests in the minds of the observers.

This Case Study is your Branding Phil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

osophy of the day and I sincerely hope it helps you in building better organization. This should help you understand the importance of good branding in the success as you build your dream

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you concerned about high utility costs? What if there is a way to put money that goes to this back in your pocket and improve your bottom line in other ways at the same time? This article explains how you can it.

Free offers, free information, and free gifts still dominate the advertising world. The appeal of getting something for nothing is timeless, and is still effective today, when it is done correctly.

Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

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