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Once upon a time there were two web designers. One was Tom Tortoise and the other was Harry Rabbit.

Harry was one o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f the fastest web designers the forest had ever seen. He could churn out a site in no time while Tom consistently wo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rked late into the night trying to get his work done.

One day Harry met Tom at the local Spareducks for coffee.

“I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bet I can finish the ‘Stork Appreciation’ site before you can finish the ‘Stop and Smell the Roses” site,” Harry sa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

id with a slightly evil chuckle.

“Well, I don’t know,” Tom said slowly.

“Ah, that’s what I thought. You’re a chick

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

en,” Harry replied.

“OK the first one to reach the top ten with their respective keywords will be the winner,” Tom

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

said.

Harry readily agreed and slurped down his Espresso con Panna. Like a shot Harry was off to work on his newest

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

website creation. Tom took his time and finished his Espresso Lungo with just a hint of caramel.

The next morning

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Tom arrived at work to continue designing his website when Harry called and said, “Silly tortoise, you should never

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

try to outdo a rabbit. I worked late last night and the website is done. I sent you a link. Check your email.”

Tom

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

listened to the rabbit cackle as he hung up the phone.

Tom took his time making sure every page, Meta title, photog

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

raph and article was SEO friendly. He made sure he submitted information to the main Internet directories and he qui

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

etly watched as his finished website rose in the search engine rankings.

Then came the morning when the site was ra

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nked in the top ten. That’s when he called Harry, “Did you notice I won the contest?”

“What contest?” the rabbit be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

llowed.

Tom explained and the rabbit was fit to be tied.

“It’s like my dad always said, Harry, ‘Slow and steady, w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ins the race,’” Tom replied.

The moral of this fractured fairly tale is that simply building a website is not enoug

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h to ensure that people will visit or that search engines will take notice.

Like the children’s story, the individu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

al that is methodical and consistent in web development and Search Engine Optimization (SEO) will likely do much bet

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ter in the long run than a hastily prepared site that lacks a cohesive purpose in online marketing.

Do everything y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou can to optimize your website with specific keywords or phrases and watch your site visitation statistics improve.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/75440/diggit-SEO--Rabbit-and-Tortoise-Web-Design.html">SEO – Rabbit and Tortoise Web Design</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/75440/diggit-SEO--Rabbit-and-Tortoise-Web-Design.html]SEO – Rabbit and Tortoise Web Design[/url]

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