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Digg It - Optimizing Your Site To Get Top Billing At Search Engines
When a user enters a search term, also known as a ‘keyword,’ into a search engine, the engine runs through the billions of pages in the database and awards each one a ‘relevancy score.’ The higher your score, the higher your listing. If your site doesn’t contai
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
n the keyword used by the searcher, the only score it’s going to get is a big, fat zero. Your first task then is to make sure you know which keywords are most relevant for each of your sites.
There are three ways to figure out your keywords:
Ask your competit
There are three ways to figure out your keywords:
Ask your competit
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ors
This is the cheapest way to find many of the most important keywords. Simply log on to a search engine (AltaVista is good, Google is better) and carry out a search for sites like yours. Open the top site, and once the home page has downloaded, click on ‘Vi
This is the cheapest way to find many of the most important keywords. Simply log on to a search engine (AltaVista is good, Google is better) and carry out a search for sites like yours. Open the top site, and once the home page has downloaded, click on ‘Vi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
w’ in your browser, and then ‘Source.’ That will reveal all the HTML used to build the Web page, including all the keywords that have been specially inserted.
For example, let’s say one of your websites sold nutritional supplements. You could carry out a searc
For example, let’s say one of your websites sold nutritional supplements. You could carry out a searc
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
h for ‘vitamins’ in Google. The top site there is called DrugEmporium.com, and the keywords they list are "The Katz group, Snyders, Drug Emporium, Drug, Drug Store, pharmacy, stores."
Some of those keywords will be relevant to your site. Others, of course, won
Some of those keywords will be relevant to your site. Others, of course, won
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t be relevant and there will be lots of other keywords that aren’t obviously listed—like ‘vitamins’ for example. But you can repeat the process on other sites, using different keywords, and build up a pretty long list.
Ask the pay-per-clicks
Pay-per-click sit
Ask the pay-per-clicks
Pay-per-click sit
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
es actually let you see how popular a keyword is. They’re not being kind; they’re trying to make money. The more webmasters bid on those keywords, the higher the bids are going to rise—and the more money the pay-per-clicks are going to make. FindWhat, for examp
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e, has a Keyword Center, and Overture a Keyword Suggestion Tool. Both are very handy, but they also require you to open an account. That can cost a few bucks, but when you have a lot of sites covering a lot of different areas, it’s usually worth the expense.
U
U
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
se a specialized tool
Not too surprisingly, a number of companies have popped up to supply specific keyword services for a fee. The best of these is WordTracker.com. They’re not bargain basement, but you get what you pay for. They’ll give you all the keywords
Not too surprisingly, a number of companies have popped up to supply specific keyword services for a fee. The best of these is WordTracker.com. They’re not bargain basement, but you get what you pay for. They’ll give you all the keywords
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ou need and in my experience, they’re a sound investment.
Googlefight.com is another useful tool to see whether one keyword is more popular than another. The site compares two keywords and tells you which is more popular. It’s free and has a limited use, but i
Googlefight.com is another useful tool to see whether one keyword is more popular than another. The site compares two keywords and tells you which is more popular. It’s free and has a limited use, but i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t’s fun to play with.
As you make up your list of keywords, bear in mind that it’s also worth looking at key phrases. It’s quite possible that a user looking to buy flowers online might search for ‘red roses’ or ‘cheap bouquets’ as well as just ‘flowers.’ Key
As you make up your list of keywords, bear in mind that it’s also worth looking at key phrases. It’s quite possible that a user looking to buy flowers online might search for ‘red roses’ or ‘cheap bouquets’ as well as just ‘flowers.’ Key
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
phrases are often overlooked by competitors, so you’ve got a pretty good chance of getting a high placement with the right combination.
Don’t worry too much about the competition though. Some people will tell you that you’re better off trying to find keywords
Don’t worry too much about the competition though. Some people will tell you that you’re better off trying to find keywords
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hat no one else has thought of—as if there were any!—and others will tell you to throw in keywords that are only slightly relevant to your businesses.
In my experience, that’s a waste of time. If your competitors are using certain keywords, it’s because they k
In my experience, that’s a waste of time. If your competitors are using certain keywords, it’s because they k
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
now they work. And if you pick up any users using irrelevant keywords, you’re not going to sell them anything. Don’t try to reinvent the wheel here: just try to figure out the most popular keywords and the best key phrases to put on your site.
Whichever of the
Whichever of the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e methods you use—and I tend to use more than one—you should end up with a pretty comprehensive list of keywords that you can stick into your website. The next question then, is how do you use them? When a search engine assigns relevancy to a site, it looks for
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the keywords in a number of specific areas.
Title Tag
The title tag is written in the <HEAD> section of the Web page and after the <TITLE> tags. It’s usually the line listed in the search results as well. For example, the New York Times’ title ta
Title Tag
The title tag is written in the <HEAD> section of the Web page and after the <TITLE> tags. It’s usually the line listed in the search results as well. For example, the New York Times’ title ta
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
is “The New York Times on the Web: Daily international, national and local news coverage from the newspaper, breaking news updates, technology news, sports, reviews, crosswords, classified ad listings.”
That looks long, but the title tag is usually between 50
That looks long, but the title tag is usually between 50
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
and 80 characters including spaces. Different search engines have different limits so you want to make sure that your most important words are near the beginning of the title. When you look at the New York Times’ site, you only see “The New York Times on the W
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
b”.
The rest of the title is made up of keywords and phrases but in fact, you don’t want to put in too many keywords here. Just place one keyword as the second or third word in the title. Too many, and your site could be seen as spamming.
You can also list mo
The rest of the title is made up of keywords and phrases but in fact, you don’t want to put in too many keywords here. Just place one keyword as the second or third word in the title. Too many, and your site could be seen as spamming.
You can also list mo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
re keywords in the <META Keywords> and <META description> sections of the <HEAD> area, but because these areas have been so abused in the past, a number of search engines today will skip right past the title tag and go straight to the Web copy
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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