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Digg It - Coloured For Success - Subliminal Messages of Colour
How many of us consider the effect colour has on our prospective customers’ etc?
Do you know what subliminal messages you are sending out with each colour yo
Do you know what subliminal messages you are sending out with each colour yo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
u use?
The effect of colour is immediate and if used wrongly can destroy the image you are trying to project.
To project a sense of a solid, stable, trustwo
The effect of colour is immediate and if used wrongly can destroy the image you are trying to project.
To project a sense of a solid, stable, trustwo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
thy and powerful company use Royal Blue, think how government departments use Royal Blue on its logos & letterheads giving an impression of honour and power.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
eam it with red to add a hint of danger and excitement to the message.
Pale blue and pale pinks remind us of childhood, babies and children and are ideal for
Pale blue and pale pinks remind us of childhood, babies and children and are ideal for
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
businesses that want to create a more caring, sharing image of young families’ etc.
Yellows can be cheerful and bright or brash and deceitful with undertone
Yellows can be cheerful and bright or brash and deceitful with undertone
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
of cowardice – remember the play ground taunts of ‘cowardy, cowardy custard’. Use soft yellow tones and gold’s with strong colours like Royal Blue, Burgundy
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd Green for a fresh, bright image.
Green is seen as peaceful, passive, restful but boring and dull unless mixed with warmer flower colours of apricot, orang
Green is seen as peaceful, passive, restful but boring and dull unless mixed with warmer flower colours of apricot, orang
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e and reds. Remember the saying “Green with Envy”!
Avoid browns to express your business identity. Browns are earth colours, warm, solid, dependable, sensibl
Avoid browns to express your business identity. Browns are earth colours, warm, solid, dependable, sensibl
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
but are found by most people to be unimpressive, dirty, dull, boring, unexciting.
Reds, blue-reds and orange-red tones are vibrant, hot, passionate, excitin
Reds, blue-reds and orange-red tones are vibrant, hot, passionate, excitin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, aggressive, dangerous, can evoke a ‘don’t touch’ image. Used in moderation they can be warm but firm at the same time.
Violet, Mauve and Purple colours are
Violet, Mauve and Purple colours are
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
used to express mourning and grief, are dignified, mysterious, wise, solitary, authoritative colours and best used with tons of white.
Orange is a warm, sens
Orange is a warm, sens
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ual, joyful, passionate, lively welcoming colour. E Bay uses orange tones on its front page!
Grey, Grey Mauve & Grey Green colours are sad, old, mournful col
Grey, Grey Mauve & Grey Green colours are sad, old, mournful col
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
urs and invoke images of lonely, dull, lifeless times. Prime Minister John Major was nicknamed ‘The Man in Grey’!
Black is a powerful, dramatic, sophisticate
Black is a powerful, dramatic, sophisticate
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
, serious, dignified, elegant colour but can also invoke images that are wicked, sad, evil, gloomy and withdrawn.
White is a pure, innocent, youthful, faithf
White is a pure, innocent, youthful, faithf
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ul, simple, honest, peaceful colour.
Choose strong warm colours to work with strong cool colours. Primary colours of red, yellow and blue will draw the eye.
Choose strong warm colours to work with strong cool colours. Primary colours of red, yellow and blue will draw the eye.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lack as a background colour will absorb all the other colours whilst white reflects other colours. Think how white writing on a black background will stand ou
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
better than blue on a black background. Yellow does not work so well on a white background but would work with contrasting colours of black, blue and green o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n a white background.
Also think about the placement of words and graphics. Placed on the right of the page invokes an image of a powerful and long lasting b
Also think about the placement of words and graphics. Placed on the right of the page invokes an image of a powerful and long lasting b
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
siness, the same words and graphics placed on the left of the page invoke images of a young, fresh and snappy company. Why? What is seen on the right is ackno
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ledged by the left-hand analytical side of the brain, whilst what is on the left is acknowledged by the right-hand creative side of the brain.
Try it and see
Try it and see
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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