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One of the biggest roadblocks to success is getting bogged down doing unproductive tasks and nothing illustrates this better than the preoccupation many online marketers hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e with search engine optimization and search engine marketing.

When you first launch a site or start a blog, the last thing you should be thinking about is search engine op

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

imization. After making sure your site follows basic structural principles to ensure that it's easy for a search engine spider to crawl, you need to leave SEO alone.

Here's

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

why:

1. Your competition has a huge head start
This is especially true if you are entering a competitive industry or niche. Your competitors are targ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ting the same high traffic keywords using the same tactics that you would use and they have the substantial advantage of site longevity. They know the same SEO "tricks" that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you do (and a few you don't) and, especially if you are just starting out, they will clean your clock.

If I wanted to ensure that my competition failed as quickly as possi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le, I would tell them to spend the first few months after launching a site concentrating on SEO.

2. You don't know what type of marketing works best for sites in yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur industry or niche
Every industry and every niche within each industry is different. Some optimization tactics work very well in one setting and are a comple

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e waste of time in others. Going after "long tail" keywords with tons of unique content may be right for one niche while inbound links or buying advertising on an authority

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

site or article marketing may be most effective in another.

Most types of search marketing require a substantial investment in either time or money. Unless you have spent s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me time in the niche as a business owner (time spent as a consumer doesn't count), you have no way of knowing where best to spend your marketing resources.

3. Searc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

engine ranking delays
You see it in forums all the time, people who've launched a site months before wondering when their site will appear in the search ranki

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ngs. If you are lucky, you'll start to see your site's pages being ranked within a few weeks of launching your site but it's more likely that you'll be waiting three to six

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

months for any substantial search engine traffic.

The big issue with this delay is that you can't judge how changes to your site affect your search rankings because you don

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

't have enough pages ranked to get any feedback. You're making changes in a vacuum with no way to tell whether those changes are helping or hurting your rankings.

4

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

There are much more productive things on which you can spend your time
By occupying all your time and energy with search engine optimization, you are wasting

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

time that could be spent doing things that can actually help your new site succeed.

Off-page factors like inbound links count at least as much as on-page factors when ranki

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g your site's pages and the first few months after launch is the perfect time to develop those off-page factors th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rough networking, article marketing, and other techniques I advocate to establish yourself in your niche.

I'll save the rest for another time, just understand that one of t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e major roadblocks to success is spending your time on unproductive activities. When your site is young, SEO is one of the most seductively unproductive activities around..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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On of the biggest problem that ecommerce has is that they usually do not know their customer. Think about it for a second, you do not see the person like someone in the corner store does do you. You just hold out a catalogue of products in one hand and your other hand is waiting for money. So how do you know if your marketing money spent targeting the right group? You ask your buyers.

Tradeshow Exhibiting Success covers the basic nuts and bolts of what is required to be a successful tradeshow exhibitor.

Clearing student debt is becoming a real headache for graduates and one which is likely to last well into middle age. One way to deal with this problem is to set up an online business, but this needs to be carefully thought out in advance.

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