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Visual branding is a great way to create big impact at a special event such as a launch, customer relations dinner or trade show.

Alth

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ough some people think of this as a wasteful self-indulgent practice, shrewd marketers know that a focused visually branded event can l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ave a deep impression on customers and prospects amidst a flurry of competitors.

The general rule when it comes to visual branding is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to do as much as you can within your budget, otherwise don’t do anything at all. There’s nothing worst then a ‘half-past-six’ job when

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

resenting your corporate image.

Here are some creative ideas that we have come across:

STATIC BRANDING PROPS & DECORATIONS
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
trong>

Besides more standard branding tools such as posters, table stands, cocktail napkins, name tags, light boxes with logo, ice scu
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ptures and backdrops, think of a visually aesthetic approach by using decorations that are coloured-themed to your corporate colours.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Such as; flowers, tea candles, gobo lights, buntings, ribbons, balloons, theatrical lighting, fish in bowls and lava lamps.

IN
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ORPORATING BRANDING INTO FUNCTIONAL ELEMENTS

Brand all functional elements in your event. For example, if you are having a d
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
inner launch, create dishes or cocktail drinks named after your brand and using your corporate colours.

Brand all printed information
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hat guests receive. Brand or colour match all cutlery like plates, water goblets, napkins, cups, table cloths, table center pieces and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
hair covers. You can even choose cocktail snacks to reflect your corporate colours.

USING ENTERTAINMENT FOR BRANDING
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

A creative way to brand your event is to have different entertainment items that communicate your branding or message. Experienced cor
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
orate entertainers can customize and tailor their shows to your event.

Mingling entertainers like costumed performers and mascots in t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
asteful costumes accented with the corporate colours can help add to the atmosphere and further visually promote your brand.

E
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
TENDING YOUR BRANDING BEYOND THE EVENT

If you are considering giveaways and ‘goody bags’ for customers to take home, think be
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
yond the usual pens, notepads, key chains and T-shirts. If you have the budget, think of custom labeled wine, packets of nougats or swe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ts.

For more economic alternatives, consider creative giveaways that people would actually use or show around.

Concept:Magic creates
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
customized giveaways that are in the form of simple magic effects that highlight a brand. It is relatively low cost and everyone enjoys
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
performing it for their friends and families.

Best of luck and think ‘out of the box’ the next time you are planning a marketing event

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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