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The other day I was sifting through about 1000 business cards I've collected over the years. I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

noticed a few things that frustrated me:

1. No email address. Come on. It's 2007. Peop

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le aren't going to look online for your email, or worse yet, guess what your email is.

2. Mis

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

matched email. You have a website, yet your email is mike233@aol.com. Where's the consisten

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cy? Furthermore, using AOL, Hotmail or Yahoo takes your level of professionalism down a few clic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ks.

3. Tiny print. I'm only 27 and my eyes hurt looking at some of these cards. Remembe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r, there's two sides. S-P-A-C-E---I-T---O-U-T!

4. TMI. Too much information. (That's w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat websites are for!) Pick a few important things and keep it simple.

5. Folded cards.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

There is SOME allure to folded cards: more surface area and it stands out in people's stacks. Bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t to be honest, if a folded card and doesn't lay flat on your stack, you're either going to throw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it out or rip it in half.

6. Duh! One man who works in real estate has a little heart o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n his card that says, "I LOVE REFERRALS!" Well DUH! Who doesn't? And once again, maybe it's ju

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

st me, but seeing that little icon makes me NOT want to give him referrals. Almost like he's des

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

perate.

7. Ironic. I remember one card that was particularly unattractive: flimsy stock,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bad colors and hard-to-read lettering. Take one guess what that woman's job was: graphic design

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er. Ouch.

8. Quote. One person's card had a quote from Oprah Winfrey. I don't

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

remember what the quote was, and I also don't remember whose card it was. All I remember was Opr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ah. So my question is: WHY WOULD YOU QUOTE SOMEONE ELSE ON YOUR OWN BUSINESS CARD?!! If you hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e to quote someone, quote yourself!

LET ME ASK YA THIS...
What are your Bad Business Card p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et peeves?

LET ME SUGGEST THIS...
Email your list to me and I'll use it in a future article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Power Teams seem like an ideal way to promote your business and offer a wide range of services. It is true when they work well.

A brand cannot stand alone without support of the manufacturers of parts and also the quality of labor. On top of these factors we also need to add a service component.

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