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Digg It - Logo Design
Logo Design
A logo is a symbol that represents a particular company or a brand. Logos are a very important since th
A logo is a symbol that represents a particular company or a brand. Logos are a very important since th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ey help in attracting customers. Remember that your logo is a business tool. The logo you have represents your very company
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
How it appears tells the potential customers what kind of business you have.
Your logo design should be unique, fu
Your logo design should be unique, fu
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nctional, and effective regardless of the size and attractive regardless of the color. It should also represent the brand/c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mpany image well. The ultimate purpose is for the people to recognize your logo and associate yourself with it. Make sure t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hat your chosen logo stands out in the crowd.
A company’s logo should avoid complicated and intricate designs. Too
A company’s logo should avoid complicated and intricate designs. Too
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
omplex a design hinders rapid visual identification and thereby defeats the purpose of the unique identification associated
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
with the company’s logo. A busy, intricate logo may look wonderful but when the same logo is reduced in size for use on a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
usiness card it may become a meaningless blob of ink. Keep it simple and clean. Also, avoid using too many colors, highligh
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ts, special effects, etc. Most companies wish to use their logo for more than just a single application. Complex designs an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
color patterns tend to cost more to reproduce and often need to have an additional simplified version created. Another add
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d expense.
A Text-based design is often text only with exclusive typographic behavior. You should prefer a Text-Bas
A Text-based design is often text only with exclusive typographic behavior. You should prefer a Text-Bas
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ed design when funds are tight; your company’s name is logically distinguishing but not a household word just yet. Good exa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ples of this are: Yahoo and Wal-Mart.
A Letter-mark design is similar to text but is either an abbreviation or a co
A Letter-mark design is similar to text but is either an abbreviation or a co
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
mpany’s initials. Good examples of this are: IBM and BMW.
Another type of design is Icon-based. This usually involves an a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
stract piece of art or picture. Good examples of this are the “swoosh” emblem for Nike or the apple logo for Apple c
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
omputer.
Designers should be aware of copyrights and trademarks, and should be very careful not to copy any other logo. Us
Designers should be aware of copyrights and trademarks, and should be very careful not to copy any other logo. Us
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ng a person’s face, clip-art, third-party fonts, imagery or photographs, and culturally suggestive imagery should be avoide
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d as much as possible. The use of too many effects like shadows, glares, embossing and photo imagery is also not recommende
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
. The logo should also be flexible enough to retain its shape when printed on certain materials that tend to crease or fold
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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